bryan coe digital marketing strategist

Staying the Course

In the middle of one of my usual “jump into the stream swim around and jump out” that I do throughout the day with Twitter. I came across a Tweet from @Fondalo: “Startups Don’t Fail. Founders Quit.

This really struck cord with me, so I clicked on the link. It post it led me to was about one of the founders of U Connect an online food delivery service. It described how they stayed the course through several potential periods where they wanted to quit.

don't quit!Really I wish it would have gone into more detail, but I think every entrepreneur has gone through those phases where things looked bleak. Sometimes it’s nothing less than pure will power that keeps you going. It’s something I know that I’ve lived through. The great part is, you realize when things are going well that the struggles were worth it.

So if you’re in one of the lows. Press on! Your strength and audacity will carry you through.

How Do You Define Success? Freedom


I just read a post on LinkedIn from Richard Branson What’s the best measurement for success? Happiness and it got me thinking about how I judge success.

I started a company to build something that would bring happiness. So many people go through live miserable because they don’t like their jobs, and we spend the majority of our time at a work. I wanted to do something I loved and look forward to the week. Not dread having to go back to work every Monday. Of course I want my company to make money, but that is more a means to an end or a by product of the real goal.

Richard described success as happiness. I can maybe take that a step further. Success to me is freedom:

  • To follow my passion
  • To learn and develop as a person
  • To care for those I love
  • The freedom to be happy

How do you define success?

A Message From the White House Office of Health Reform

Good afternoon,

Since the House of Representatives voted to pass health reform legislation on Sunday night, the legislative process and its political impact have been the focus of all the newspapers and cable TV pundits.

Outside of DC, however, many Americans are trying to cut through the chatter and get to the substance of reform with a simple question: “What does health insurance reform actually mean for me?” To help, we’ve put together some of the key benefits from health insurance reform.

Let’s start with how health insurance reform will expand and strengthen coverage:

  * This year, children with pre-existing conditions can no longer be
    denied health insurance coverage. Once the new health insurance
    exchanges begin in the coming years, pre-existing condition
    discrimination will become a thing of the past for everyone.
  * This year, health care plans will allow young people to remain on
    their parents’ insurance policy up until their 26th birthday.
  * This year, insurance companies will be banned from dropping people
    from coverage when they get sick, and they will be banned from
    implementing lifetime caps on coverage. This year, restrictive
    annual limits on coverage will be banned for certain plans. Under
    health insurance reform, Americans will be ensured access to the
    care they need.
  * This year, adults who are uninsured because of pre-existing
will have access to affordable insurance through a
    temporary subsidized high-risk pool.
  * In the next fiscal year, the bill increases funding for community
    health centers
, so they can treat nearly double the number of
    patients over the next five years.
  * This year, we’ll also establish an independent commission to
    advise on how best to build the health care workforce and increase
    the number of nurses, doctors and other professionals to meet our
    country’s needs.  Going forward, we will provide $1.5 billion in
    funding to support the next generation of doctors, nurses and
    other primary care practitioners — on top of a $500 million
    investment from the American Recovery and Reinvestment Act.

Health insurance reform will also curb some of the worst insurance industry practices and strengthen consumer protections:

  * This year, this bill creates a new, independent appeals process
    that ensures consumers in new private plans have access to an
    effective process to appeal decisions made by their insurer.
  * This year, discrimination based on salary will be outlawed. New
    group health plans will be prohibited from establishing any
    eligibility rules for health care coverage that discriminate in
    favor of higher-wage employees.
  * Beginning this fiscal year, this bill provides funding to states
    to help establish offices of health insurance consumer assistance
    in order to help individuals in the process of filing complaints
    or appeals against insurance companies.
  * Starting January 1, 2011, insurers in the individual and small
    group market will be required to spend 80 percent of their premium
    dollars on medical services. Insurers in the large group market
    will be required to spend 85 percent of their premium dollars on
    medical services. Any insurers who don’t meet those thresholds
    will be required to provide rebates to their policyholders.
  * Starting in 2011, this bill helps states require insurance
to submit justification for requested premium increases.
    Any company with excessive or unjustified premium increases may
    not be able to participate in the new health insurance exchanges.

Reform immediately begins to lower health care costs for American families and small businesses:

  * This year, small businesses that choose to offer coverage will
    begin to receive tax credits of up to 35 percent of premiums to
    help make employee coverage more affordable.
  * This year, new private plans will be required to provide free
    preventive care: no co-payments and no deductibles for preventive
    services. And beginning January 1, 2011, Medicare will do the same.
  * This year, this bill will provide help for early retirees by
    creating a temporary re-insurance program to help offset the costs
    of expensive premiums for employers and retirees age 55-64.
  * This year, this bill starts to close the Medicare Part D ‘donut
    hole’ by providing a $250 rebate to Medicare beneficiaries who hit
    the gap in prescription drug coverage. And beginning in 2011, the
    bill institutes a 50% discount on prescription drugs in the ‘donut

Thank you,

Nancy-Ann DeParle
Director, White House Office of Health Reform


THE TEA PARTY & THE CIRCUS – Final Healthcare Reform Protest

If you are going to protest something shouldn’t you know what it is you are protesting??

At Least I’m Not From Jersey


Once a Pennsylvanian, ALWAYS a Pennsylvanian!

About Pennsylvanians:

You’ve never referred to Philadelphia as anything but ‘Philly’ and New Jersey has

always been ‘ Jersey .’

We don’t go to the beach; we go ‘down the shore.’

You refer to Pennsylvania as ‘PA’ (pronounced Pee-Ay).
How many other states do that??

‘You guys’ (or even ‘youze guys’, in some places) is a
perfectly acceptable reference to a group of men and women.

You know how to respond to the question ‘Djeetyet?’ (Did you eat yet?)

You learned to pronounce Bryn Mawr, Wilkes-Barre , Schuylkill , T amaqua, Kutztown, T unkahannock, Bala Cynwyd, Duquesne, Monongahela and Conshohocken.

And we know Lancaster is pronounced Lank-ister, not Lan-kaster.

You know what a ‘Mummer’ is, and are disappointed if you can’t catch at least highlights of the parade.

At least five people on your block have electric ‘candles’ in all or most of their windows all year long.

You know what a ‘State Store’ is, and your out-of-state friends find it incredulous that you can’t purchase liquor at the mini-mart.

Words like ‘hoagie,’ ‘crick,’ ‘chipped ham,’ ‘dippy eggs’, ‘sticky buns,’ ‘shoo-fly pie,’ ‘lemon sponge pie’, ‘pierogies’ and ‘pocketbook’ actually mean something to you. (By the way, that last one’s PA slang for a purse!)

You not only heard of Birch Beer, but you know it comes in several colors.

You know the difference between a cheese steak and a pizza steak sandwich, and you know that you also can’t get a really good one anywhere outside of the Philly area. (Except maybe in Atlantic City on the boardwalk)

You know that Blue Ball, Intercourse, Paradise, Climax, Bird-in-Hand, Beaver, Virginville, Sinking Spring, Jersey Shore, State College, Washington Crossing, Jim T horpe, King of Prussia, Wind Gap, and Slippery Rock are all PA towns … and the first three were consecutive stops on the old Reading RR! (PS – T hat’s pronounced Redd-ing.)

You can identify drivers from New York , New Jersey , Maryland or other neighboring states by their unique and irritating driving habits.

A traffic jam in Lancaster County is 10 cars waiting to pass a horse-drawn carriage on the highway. (And remember …that’s Lank-ister!)

You know several people who have hit deer more than once.

Driving is always better in winter because the potholes are filled with snow.

As a kid you built snow forts and leaf piles that were taller than you were.

Protesting is Cool, But….

I just realized there is another Tea Party protest planned for the 4th of July. Seriously? I mean, even if I don’t necessarily agree or disagree, I understand why people are protesting, and it is your constitutional right to be allowed to protest. However, how many of you really know where the name “Tea Party” protest comes from.

The fundamental reason that the original Boston Tea Party happened has nothing to do with why people are protesting today. For the history of the tea party check out this site: Boston Tea Party History Now, I do agree that the proverbial “straw that broke the camels back”, was when the British government authorized East India Co. to sell tea to the colonies without the usual tariffs and such. But, the basis of the protest was, “no taxation without representation”. What that means is that the British government was taxing the colonies, but the colonies had no voice in the British government and had no part in the decisions made to govern the colonies.

Fast forward to 2009. Do the people of the USA have representation in the government that governs them? YES! If you answer no, then I recommend that you find your local community college and enroll in a course on US Government. Every citizen in the US has many ways to get their voice heard. Starting with your local government. Here’s a list of some of the ways you are represented:

City/Local Government
State Representatives
State Senators
US Representatives
US Senators

If you feel that you are not represented. Then pick up the phone, send an email or even a letter to someone on the above list.

Like I said in the beginning of this post. I’m all for protests, without them the USA would not be what it is today, but please take the tea bags off your heads. You look ridiculous! Plus, it ruins any credibility that your protest might have.

Bonus: from Non Sequitor

Virus Alert

The Center for Disease Control has issued a medical alert about a highly contagious, potentially dangerous virus that is transmitted orally, by hand, and even electronically. This virus is called Weekly Overload Recreational Killer (WORK). If you receive WORK from your boss, any of your colleagues or anyone else via any means whatsoever – DO NOT TOUCH IT!!! This virus will wipe out your private life entirely. If you should come into contact with WORK you should immediately leave the premises.

Take two good friends to the nearest liquor store and purchase one or both of the antidotes – Work Isolating Neutralizer Extract (WINE) and Bothersome Employer Elimination Rebooter (BEER). Take the antidote repeatedly until WORK has been completely eliminated from your system.

You should immediately forward this medical alert to five friends. If you do not have five friends, you have already been infected and WORK is controlling your life.

The islands are calling and I could sure use the vacation: Philippines: Part II