bryan coe digital marketing strategist

What’s Your Perspective?

Success and happiness are all about perspective.

The fact is you find what you are looking for.

What are you looking for?

#entrepreneurship

It’s Scary Out There!

I had a conversation with a fellow entrepreneur the other day. They were explaining to me how they are learning to code. This was new to them and they’ve been grinding out the hours to do so. Once they learned this new thing they would then be able to apply it to the startup they are working on. Once they get this working then they’ll have their platform and can start selling and start working on building the business.

While I was listening it struck me.

Being An Entrepreneur Is Scary!

There are so many things that could go wrong.

  • What if my idea sucks?
  • What if it doesn’t work?
  • What if it works too well and I can’t keep up?
  • What if no one likes it?
  • What if…
  • What if…

I’m not going to pretend that I have all the answers. I go through this same challenges too. But, I think this person was really using learning to code as a distraction when they would be better off building a network to sell to or even just selling pre-orders.

Don’t Use Perfection As An Excuse

Some of it is an effort to save many in a bootstrapped business. I get that, I’m trying to spend money wisely as I build my business too, but I think we often get caught up in trying to make everything perfect.

In this case, there are plenty of people that know how to code and or might even be able to find a good template. It might take some money up front, but that way you’ll get to the making money part a lot faster. And if you get creative you can reduce that cost drastically.

Using your strengths will move things faster than trying to learn something new that you need to apply right now.

You Just Have To Go For It!

Launching doesn’t have to be perfect. If you wait for that… you’ll never get started! And if your idea sucks at least you’ll waste less time on it, right?

Think About Your Legacy

I just passed 9 months since I left my full-time job to go back out on my own with my agency and I’ve been thinking about how things are going.  This is not the first time I’ve gone down the entrepreneurial road, so the hope is that I’ve learned from the past and won’t make the same mistakes I made previously.

Recently I have been listening to a lot of Gary Vanerchuk’s content. There’s a lot things that he talks about that really hits home.

It Is Your Legacy

Maybe the first and most important thing is the idea that we are all creating our own legacy. The thing that I like most about what I am doing, is I feel I have control of how that plays out. But that is also a double-edged sword at times. I have control, but I’m also accountable. Gary’s quote really drives it home.

“Please think about your legacy, because you’re writing it every day.”

If you can wake up every day and say that what I’m doing today is positively contributing to your legacy, then guess what, you’re winning already! This goes for everyone, not just entrepreneurs.

It has become sexy to be an entrepreneur. People that do it because it is “sexy” don’t really know what it really means. Yes, doing “your own thing” can be exhilarating. It can be a rush when you win that big client, or you successfully complete a project that makes a real impact.

It can really suck too.  It’s sometimes lonely, sometimes things don’t work and you fail. Or you lose that client you were so happy to win. Plus, other people might call you crazy or tell you, “You’ll never make it. Your idea sucks.”

Entrepreneurship is a journey.

It’s a journey that not for everyone can handle, but if you have the means I encourage you to try it.  

When I meet people and they say they want to start a business. I encourage them to follow their dreams, but I try to help them understand what the journey may be like. If starting a business is what makes you happy and fits with the legacy you want to create. Go for it! If you’re doing it because it’s cool. You should probably go get a job.

Take the Journey With Me

To be true to this, as I write my legacy, I’m going to attempt to document my journey here. If you are an entrepreneur or aspiring to be one, please come back and join me on the journey.

The Entrepreneur’s Life.. I Love It!

late night email - entrepreneur's life

The wife is at work, the kid is in bed, and I’m up late doing some work. But you know what… I love it! Because it’s for me and my company, not someone else. This is why it’s a privilege to be an entrepreneur.

You get to do what you love!

Think Positive for Positive Results – Pass It On!

I was just scrolling through social media and was struck by how much negativity I saw and how it feeds on itself.

To break the trend. I thought I would share something positive.

“Once you replace negative thoughts with positive ones, you’ll start having positive results.”  – Willie Nelson

think positive for positive results

The Champions | Bayern Munich Style

Make Yourself Proud

I just read an email from a newsletter that I subscribe to from Rob at Owner Media Group. The title was the same as my post, “Make Yourself Proud.” Rob was writing about the advice he gave his son when he dropped him off at college. It got me thinking though.

With all the pressure to succeed, to impress others, to climb the corporate ladder, or as an entrepreneur – to win more business, we all make decisions every day that will drive our future.  One comment in the email really stuck out and puts all this in perspective.

“I know that when I face my choices directly, if I can ‘make myself proud,’ the rest will fall into place.”

We all need to step back and think about this…

Are you making yourself proud?

make yourself proud

Celebrating Our Successes – I Received an Award For My Work With Google Analytics!

One thing I’ve learned from mentors and if you read/listen to any of the great leaders, they continue to say, “celebrate your successes.”   Or as Gary Vaynerchuk says, “Be your own biggest fan.”

Anyway, all that to say…

Today I’m celebrating!

Why? Because today I received a Morado Award from AFI for an important project that has been a large part of what I’ve been working on this year. Migrating Armstrong Flooring from Adobe analytics and DTM to Google Analytics and Google Tag Manager.

“In recognition of outstanding guidance and technical leadership during the Google Analytics Implementation.”

Bryan Coe Morado Award 2018

When I started at Armstrong Flooring back in 2016 they were in the middle of building the commercial site which included going from a legacy implementation of Adobe Analytics to the new AA and Dynamic Tag Manager (DTM).  While I had experience with AA it had been several years since I actively used it. I was one of the only people on the team that had any experience with it so we relied on a vendor to define and implement the tool. Almost from day one, I shared that I believe that Google Analytics is a better more cost effective solution. Especially based on the sophistication of the current analytics reporting.

Then in 2017, I helped convince my manager that it was a good idea to switch to Google Analytics and we were able to start the conversation with upper management. Long story short in early 2018 we had the green light to start the migration project.

We worked with a small team including Tim, a developer. Tim was a critical team member because of his development skills. He did the onsite code to make sure GTM was working and he baled me out a when I was stuck with coding in GTM itself. He and I did the brunt of the work. Although, we wouldn’t have been able to accomplish what we did if it hadn’t been for great team we worked with. We as a team managed to get the project finished early and under budget!

Now with the project complete, we are getting more data each day, and I’m working on the reporting which will include a dashboard for analysts, as well as higher level reporting for management and the executive team. It’s been very exciting to the insights that we are gaining already.

I am still planning to do a post that compares the differences between AA and GA. I might even do a whitepaper, but today I just wanted to share something good.

Thanks to Bryan S. for making sure Tim and I received some recognition of the work we put into the project. 

Launch Day! Analytics Migration From Adobe to Google Analytics

adobe analytics vs google analytics

For the last few months I’ve been working on a project to migrate our analytics from Adobe Analytics and Dynamic Tag Manager (DTM) to Google Analytics and Google Tag Manager (GTM). The project encompasses 3 main sites with around a half million visits per month, plus about 9 other smaller or internal sites.

The motivation for the change was an effort to simplify our analytics as well as to replace an overly complex implementation that was in my opinion botched by the vendor we used to implement it. Plus, there’s a small cost difference since we have found that the free version of Google Analytics suits our needs currently. We also have the option to upgrade to the paid version in the future if needed.

Today will be filled with testing, but once it all settles down I’ll post a full report on how the migration went and the pros and cons of the two platforms as well why we decided Google was a better choice.

Google Search Console Finally Gets Historical Data!

Everyone that has a Google Search Console account should have recently received a notification “Introducing the new Search Console (beta).”  And if you’re an SEO or a marketing agency you probably been suffering from an onslaught of emails notifying you of this. Google REALLY wants everyone to know about the updated UI and functionality.

But with that minor annoyance aside. It’s like Christmas for SEOs! FINALLY we can now see historical data in GSC, up to 16 months. This means we will be able to finally do year over year comparisons. WOOHOO!! Older than that you won’t be able to see in the tool so you may still need to do some exporting and backups, but this is so much better than the previous 90 days.

To do this:

  1. log into Google Search Console and go to the property you want to look at.
  2. If you end up in the old version. Go to notifications. There you should see the notification about the new GSC and you can click on the link to the new version.
  3. Then go to “Performance”
  4. At the top you’ll see the standard filter for “Last 3 months”
  5. Click the edit pencil
  6. Then choose “Full Duration” to get the last 16 months.

Your report should then look something like the one below.

Google Search Console full duration report