bryan coe digital marketing strategist

Can SEO Help Your Personal Brand In a Crisis?

When faced with a crisis many people think SEO can save them from bad press. The truth is, it is not a silver bullet and can’t be turned on when you face a problem. However, there are things that you can do to help protect your online image that will help protect it if you do face a crisis.

Man looks out window during crisis. Can SEO help your personal brand?

SEO Can Help Your Personal Brand (Long Term)

Back in 2008, I had a crisis with my personal brand. Someone with the exact same name (Yes, they even spelled Bryan with a Y instead of an I.) was accused of manslaughter. I was horrified. What if I was going to meet with a potential new client and they Googled me and the story came up!

It took time but was able to flood the search results with properties I controlled, which included my personal blog, company site, and social media profiles. Even today I hold 6 or 8 of the top 10 when you search my name.

This post over on my company site explains how to secure your foothold before a crisis and ways to build your online reputation (personal and corporate) after a crisis. Check it out.

Can SEO Help With A Crisis?

It Is Always About Timing

“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten”

Anna Wintour

I came across this quote this morning and hit home with me. I’ve recently been working on a new project and I’ve been faced with a lot of people not understanding what I’m doing.

The project is working with investors to help them invest in profitable online businesses. The challenge is this is a more abstract investment type. I’ve spoken with a lot private equity people, private investors, angel investors and they can’t wrap their heads around the idea. It’s just too abstract for them.

leadership - entrepreneurship

If the Majority of People Don’t Understand You, You Just Might Be On to Something

The reason the quote caught my attention is because the fact that so many “investors” don’t understand the idea of investing in online businesses, makes me believe that I’m on to something. I know it is not a new concept but it is still not mainstream. That means for those of us that are getting into it now, we still, have a chance to get in at an early stage. That bodes well for the future. 🙂

Life Is All About Relationships

It's All About Relationships

Something I’ve been thinking about a lot recently is being a successful entrepreneur/business person and even for life, in general, is all about relationships.

This thought struck me again this morning when I was in the middle of a “catch up” meeting with someone I did contract work for probably 10 years ago. He was working at a large agency at the time and contracted me to do some SEO work for their Fortune 500 clients.


The way you handle yourself with every business interaction could have positive or negative effects.

Since that initial project, we’ve both been through a lot of changes, and we may have spoken less than a handful of times since then. But there we were discussing ways that we might be able to collaborate.

This is not the only time I’ve experienced this in the last few months.

A few months ago a contact of mine reached out to recommend I work with a company in South Africa where he now sits on the board.

This one was particularly cool because way back in 2004, so 15 years ago, I worked for a German company in the US. At the time there were only three people there that spoke German: The CEO, the President and, you guessed it, me.

successful business relationship

This was a starting point for a relationship with the CEO. I worked there for only a short time, but over the years we’ve stayed in casual contact. And it was the former CEO that reached out to me with the recommendation. The company is now a client.

Neither of these “relationships” was the type where you invite them over for dinner or spend a lot of time outside of work. It was simple mutual respect and understanding of the value of each other’s business ethic.

It sticks out to me because it really drives home that you never know where a connection will come from. The way you handle yourself with every business interaction could have positive or negative effects. This carries over into the rest of your life too.

What’s Your Perspective?

Success and happiness are all about perspective.

The fact is you find what you are looking for.

What are you looking for?

#entrepreneurship

It’s Scary Out There!

I had a conversation with a fellow entrepreneur the other day. They were explaining to me how they are learning to code. This was new to them and they’ve been grinding out the hours to do so. Once they learned this new thing they would then be able to apply it to the startup they are working on. Once they get this working then they’ll have their platform and can start selling and start working on building the business.

While I was listening it struck me.

Being An Entrepreneur Is Scary!

There are so many things that could go wrong.

  • What if my idea sucks?
  • What if it doesn’t work?
  • What if it works too well and I can’t keep up?
  • What if no one likes it?
  • What if…
  • What if…

I’m not going to pretend that I have all the answers. I go through this same challenges too. But, I think this person was really using learning to code as a distraction when they would be better off building a network to sell to or even just selling pre-orders.

Don’t Use Perfection As An Excuse

Some of it is an effort to save many in a bootstrapped business. I get that, I’m trying to spend money wisely as I build my business too, but I think we often get caught up in trying to make everything perfect.

In this case, there are plenty of people that know how to code and or might even be able to find a good template. It might take some money up front, but that way you’ll get to the making money part a lot faster. And if you get creative you can reduce that cost drastically.

Using your strengths will move things faster than trying to learn something new that you need to apply right now.

You Just Have To Go For It!

Launching doesn’t have to be perfect. If you wait for that… you’ll never get started! And if your idea sucks at least you’ll waste less time on it, right?

Think About Your Legacy

I just passed 9 months since I left my full-time job to go back out on my own with my agency and I’ve been thinking about how things are going.  This is not the first time I’ve gone down the entrepreneurial road, so the hope is that I’ve learned from the past and won’t make the same mistakes I made previously.

Recently I have been listening to a lot of Gary Vanerchuk’s content. There’s a lot things that he talks about that really hits home.

It Is Your Legacy

Maybe the first and most important thing is the idea that we are all creating our own legacy. The thing that I like most about what I am doing, is I feel I have control of how that plays out. But that is also a double-edged sword at times. I have control, but I’m also accountable. Gary’s quote really drives it home.

“Please think about your legacy, because you’re writing it every day.”

If you can wake up every day and say that what I’m doing today is positively contributing to your legacy, then guess what, you’re winning already! This goes for everyone, not just entrepreneurs.

It has become sexy to be an entrepreneur. People that do it because it is “sexy” don’t really know what it really means. Yes, doing “your own thing” can be exhilarating. It can be a rush when you win that big client, or you successfully complete a project that makes a real impact.

It can really suck too.  It’s sometimes lonely, sometimes things don’t work and you fail. Or you lose that client you were so happy to win. Plus, other people might call you crazy or tell you, “You’ll never make it. Your idea sucks.”

Entrepreneurship is a journey.

It’s a journey that not for everyone can handle, but if you have the means I encourage you to try it.  

When I meet people and they say they want to start a business. I encourage them to follow their dreams, but I try to help them understand what the journey may be like. If starting a business is what makes you happy and fits with the legacy you want to create. Go for it! If you’re doing it because it’s cool. You should probably go get a job.

Take the Journey With Me

To be true to this, as I write my legacy, I’m going to attempt to document my journey here. If you are an entrepreneur or aspiring to be one, please come back and join me on the journey.

The Entrepreneur’s Life.. I Love It!

late night email - entrepreneur's life

The wife is at work, the kid is in bed, and I’m up late doing some work. But you know what… I love it! Because it’s for me and my company, not someone else. This is why it’s a privilege to be an entrepreneur.

You get to do what you love!

Think Positive for Positive Results – Pass It On!

I was just scrolling through social media and was struck by how much negativity I saw and how it feeds on itself.

To break the trend. I thought I would share something positive.

“Once you replace negative thoughts with positive ones, you’ll start having positive results.”  – Willie Nelson

think positive for positive results

The Champions | Bayern Munich Style

Make Yourself Proud

I just read an email from a newsletter that I subscribe to from Rob at Owner Media Group. The title was the same as my post, “Make Yourself Proud.” Rob was writing about the advice he gave his son when he dropped him off at college. It got me thinking though.

With all the pressure to succeed, to impress others, to climb the corporate ladder, or as an entrepreneur – to win more business, we all make decisions every day that will drive our future.  One comment in the email really stuck out and puts all this in perspective.

“I know that when I face my choices directly, if I can ‘make myself proud,’ the rest will fall into place.”

We all need to step back and think about this…

Are you making yourself proud?

make yourself proud