bryan coe digital marketing strategist

Why Your Data and Analytics Team Should Be Best Friends

I first saw this cartoon on LinkedIn from Avinash Kaushik, and it really hits home.

I have often been the person standing there pointing out the obvious. “Let’s look at the data to make our decisions.” But it is always amazing to me how few people in business either don’t have the capability or patience to do this. They want to follow “their gut.”

Sadly there are also many marketers that don’t want you to look at the data because they will be exposed to being incompetent, a fraud, or because their initiatives just didn’t work.

Analytics Can Raise a Question of Ethics

When you are responsible for the analytics it becomes an ethical question. Do you expose the data that shows the million-dollar campaign, did nothing? I have always taken what I think is the ethical option… YES. But this then makes you the enemy of whoever was driving the initiative.

Analytics Can be Your Best Tool for Success

The worst part is, it doesn’t have to be that way. If marketers would embrace analytics and data, they will have the chance to correct and save their campaign before they burn through a lot of money with no results. The analytics and data team should be your best friend and involved from the very beginning of every business initiative.

Can SEO Help Your Personal Brand In a Crisis?

When faced with a crisis many people think SEO can save them from bad press. The truth is, it is not a silver bullet and can't be turned on when you face a problem. However, there are things that you can do to help protect your online image that will … [Continue reading]

It Is Always About Timing

Leader pointing - leadership - entrepreneurship

"It's always about timing. If it's too soon, no one understands. If it's too late, everyone's forgotten" Anna Wintour I came across this quote this morning and hit home with me. I've recently been working on a new project and I've been faced … [Continue reading]

Life Is All About Relationships

Something I've been thinking about a lot recently is being a successful entrepreneur/business person and even for life, in general, is all about relationships. This thought struck me again this morning when I was in the middle of a "catch up" … [Continue reading]

What’s Your Perspective?

perspective of happiness

Success and happiness are all about perspective. The fact is you find what you are looking for. What are you looking for? #entrepreneurship … [Continue reading]

It’s Scary Out There!

I had a conversation with a fellow entrepreneur the other day. They were explaining to me how they are learning to code. This was new to them and they've been grinding out the hours to do so. Once they learned this new thing they would then be able … [Continue reading]

Think About Your Legacy

entrepreneurial legacy - Think about your legacy

I just passed 9 months since I left my full-time job to go back out on my own with my agency and I’ve been thinking about how things are going.  This is not the first time I’ve gone down the entrepreneurial road, so the hope is that I’ve learned … [Continue reading]

The Entrepreneur’s Life.. I Love It!

late night email - entrepreneur's life

The wife is at work, the kid is in bed, and I'm up late doing some work. But you know what... I love it! Because it's for me and my company, not someone else. This is why it's a privilege to be an entrepreneur. You get to do what you love! … [Continue reading]

Think Positive for Positive Results – Pass It On!

think positive for positive results

I was just scrolling through social media and was struck by how much negativity I saw and how it feeds on itself. To break the trend. I thought I would share something positive. "Once you replace negative thoughts with positive ones, you'll start … [Continue reading]

The Champions | Bayern Munich Style

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