bryan coe digital marketing strategist

Can SEO Help Your Personal Brand In a Crisis?

When faced with a crisis many people think SEO can save them from bad press. The truth is, it is not a silver bullet and can’t be turned on when you face a problem. However, there are things that you can do to help protect your online image that will help protect it if you do face a crisis.

Man looks out window during crisis. Can SEO help your personal brand?

SEO Can Help Your Personal Brand (Long Term)

Back in 2008, I had a crisis with my personal brand. Someone with the exact same name (Yes, they even spelled Bryan with a Y instead of an I.) was accused of manslaughter. I was horrified. What if I was going to meet with a potential new client and they Googled me and the story came up!

It took time but was able to flood the search results with properties I controlled, which included my personal blog, company site, and social media profiles. Even today I hold 6 or 8 of the top 10 when you search my name.

This post over on my company site explains how to secure your foothold before a crisis and ways to build your online reputation (personal and corporate) after a crisis. Check it out.

Can SEO Help With A Crisis?

It Is Always About Timing

Leader pointing - leadership - entrepreneurship

"It's always about timing. If it's too soon, no one understands. If it's too late, everyone's forgotten" Anna Wintour I came across this quote this morning and hit home with me. I've recently been working on a new project and I've been faced … [Continue reading]

Life Is All About Relationships

Something I've been thinking about a lot recently is being a successful entrepreneur/business person and even for life, in general, is all about relationships. This thought struck me again this morning when I was in the middle of a "catch up" … [Continue reading]

What’s Your Perspective?

perspective of happiness

Success and happiness are all about perspective. The fact is you find what you are looking for. What are you looking for? #entrepreneurship … [Continue reading]

It’s Scary Out There!

I had a conversation with a fellow entrepreneur the other day. They were explaining to me how they are learning to code. This was new to them and they've been grinding out the hours to do so. Once they learned this new thing they would then be able … [Continue reading]

Think About Your Legacy

entrepreneurial legacy - Think about your legacy

I just passed 9 months since I left my full-time job to go back out on my own with my agency and I’ve been thinking about how things are going.  This is not the first time I’ve gone down the entrepreneurial road, so the hope is that I’ve learned … [Continue reading]

The Entrepreneur’s Life.. I Love It!

late night email - entrepreneur's life

The wife is at work, the kid is in bed, and I'm up late doing some work. But you know what... I love it! Because it's for me and my company, not someone else. This is why it's a privilege to be an entrepreneur. You get to do what you love! … [Continue reading]

Think Positive for Positive Results – Pass It On!

think positive for positive results

I was just scrolling through social media and was struck by how much negativity I saw and how it feeds on itself. To break the trend. I thought I would share something positive. "Once you replace negative thoughts with positive ones, you'll start … [Continue reading]

The Champions | Bayern Munich Style

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Make Yourself Proud

make yourself proud

I just read an email from a newsletter that I subscribe to from Rob at Owner Media Group. The title was the same as my post, "Make Yourself Proud." Rob was writing about the advice he gave his son when he dropped him off at college. It got me … [Continue reading]