The Champions | Bayern Munich Style
October 9, 2018 By
Make Yourself Proud
September 9, 2018 By
I just read an email from a newsletter that I subscribe to from Rob at Owner Media Group. The title was the same as my post, "Make Yourself Proud." Rob was writing about the advice he gave his son when he dropped him off at college. It got me … [Continue reading]
Celebrating Our Successes – I Received an Award For My Work With Google Analytics!
August 20, 2018 By
One thing I've learned from mentors and if you read/listen to any of the great leaders, they continue to say, "celebrate your successes." Or as Gary Vaynerchuk says, "Be your own biggest fan." Anyway, all that to say... Today I'm … [Continue reading]
Launch Day! Analytics Migration From Adobe to Google Analytics
May 17, 2018 By
For the last few months I've been working on a project to migrate our analytics from Adobe Analytics and Dynamic Tag Manager (DTM) to Google Analytics and Google Tag Manager (GTM). The project encompasses 3 main sites with around a half million … [Continue reading]
Google Search Console Finally Gets Historical Data!
February 2, 2018 By
Everyone that has a Google Search Console account should have recently received a notification "Introducing the new Search Console (beta)." And if you're an SEO or a marketing agency you probably been suffering from an onslaught of emails notifying … [Continue reading]
Whopper Neutrality (AKA Net Neutrality)
January 31, 2018 By
You may have seen me share information about Net Neutrality and try to explain what it really means to real people. Something like: In reality the recent FCC ruling will likely end up costing consumers a lot more money and hurt innovation and the US … [Continue reading]
Facebook Says Goodbye To Brands (and Businesses and Media)
January 12, 2018 By
You may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new … [Continue reading]
Google Updates Meta Descriptions Length – But Don’t Panic!
January 2, 2018 By
OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here's why. If you have searched for anything recently you may have noticed a lot more text under each result. Google has changed their rules for meta … [Continue reading]
Google’s Year in Search 2017
December 13, 2017 By
How did you search this year? View the trending list for 2017. … [Continue reading]
Why Conversion Attribution Modeling is Important – Who Gets the Credit?
September 1, 2017 By
“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution. Like the above quote says, … [Continue reading]
