Bryan Coe: Digital Marketing, SEO, Analytics, Soccer, Tech & German
For the last few months I've been working on a project to migrate our analytics from Adobe Analytics and Dynamic Tag Manager (DTM) to Google Analytics and Google Tag Manager (GTM). The project encompasses 3 main sites with around a half million … [Continue reading]
Everyone that has a Google Search Console account should have recently received a notification "Introducing the new Search Console (beta)." And if you're an SEO or a marketing agency you probably been suffering from an onslaught of emails notifying … [Continue reading]
You may have seen me share information about Net Neutrality and try to explain what it really means to real people. Something like: In reality the recent FCC ruling will likely end up costing consumers a lot more money and hurt innovation and the US … [Continue reading]
You may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new … [Continue reading]
OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here's why. If you have searched for anything recently you may have noticed a lot more text under each result. Google has changed their rules for meta … [Continue reading]
How did you search this year? View the trending list for 2017. … [Continue reading]
“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution. Like the above quote says, … [Continue reading]
As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading]
In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading]
As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading]
