When faced with a crisis many people think SEO can save them from bad press. The truth is, it is not a silver bullet and can’t be turned on when you face a problem. However, there are things that you can do to help protect your online image that will help protect it if you do face a crisis.
SEO Can Help Your Personal Brand (Long Term)
Back in 2008, I had a crisis with my personal brand. Someone with the exact same name (Yes, they even spelled Bryan with a Y instead of an I.) was accused of manslaughter. I was horrified. What if I was going to meet with a potential new client and they Googled me and the story came up!
It took time but was able to flood the search results with properties I controlled, which included my personal blog, company site, and social media profiles. Even today I hold 6 or 8 of the top 10 when you search my name.
This post over on my company site explains how to secure your foothold before a crisis and ways to build your online reputation (personal and corporate) after a crisis. Check it out.