Bryan Coe: Digital Marketing, SEO, Analytics, Soccer, Tech & German
As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading]
In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading]
As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading]
What are you designing?!? "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading]
I learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb. Since starting at Armstrong Floooring, I've been working on the SEO for our new international website. International SEO can … [Continue reading]
So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading]
One the most important things you need to be able to do if you work in digital marketing is adapt. It's paramount to create a strategy and plan for how you will accomplish your goals. Whether you want to increase revenue, reignite your client base … [Continue reading]
Is you're target audience teens or young millennials? Do you know where they hangout online? BI Intelligence did a study to find out. You might be surprised with the results. According to the graph below Facebook is on the decline with Twitter and … [Continue reading]
When I went to the events section one of my client's Google Analytics. I received the following notification. This report has been filtered to include only data where there are values for "Event Label" dimension." Does this mean they are … [Continue reading]
Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic. One of the biggest trends that will continue in 2016 is the use of data. Data will drive … [Continue reading]