bryan coe digital marketing strategist

Think About Your Legacy

I just passed 9 months since I left my full-time job to go back out on my own with my agency and I’ve been thinking about how things are going.  This is not the first time I’ve gone down the entrepreneurial road, so the hope is that I’ve learned from the past and won’t make the same mistakes I made previously.

Recently I have been listening to a lot of Gary Vanerchuk’s content. There’s a lot things that he talks about that really hits home.

It Is Your Legacy

Maybe the first and most important thing is the idea that we are all creating our own legacy. The thing that I like most about what I am doing, is I feel I have control of how that plays out. But that is also a double-edged sword at times. I have control, but I’m also accountable. Gary’s quote really drives it home.

“Please think about your legacy, because you’re writing it every day.”

If you can wake up every day and say that what I’m doing today is positively contributing to your legacy, then guess what, you’re winning already! This goes for everyone, not just entrepreneurs.

It has become sexy to be an entrepreneur. People that do it because it is “sexy” don’t really know what it really means. Yes, doing “your own thing” can be exhilarating. It can be a rush when you win that big client, or you successfully complete a project that makes a real impact.

It can really suck too.  It’s sometimes lonely, sometimes things don’t work and you fail. Or you lose that client you were so happy to win. Plus, other people might call you crazy or tell you, “You’ll never make it. Your idea sucks.”

Entrepreneurship is a journey.

It’s a journey that not for everyone can handle, but if you have the means I encourage you to try it.  

When I meet people and they say they want to start a business. I encourage them to follow their dreams, but I try to help them understand what the journey may be like. If starting a business is what makes you happy and fits with the legacy you want to create. Go for it! If you’re doing it because it’s cool. You should probably go get a job.

Take the Journey With Me

To be true to this, as I write my legacy, I’m going to attempt to document my journey here. If you are an entrepreneur or aspiring to be one, please come back and join me on the journey.

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