bryan coe digital marketing strategist

It’s Scary Out There!

I had a conversation with a fellow entrepreneur the other day. They were explaining to me how they are learning to code. This was new to them and they’ve been grinding out the hours to do so. Once they learned this new thing they would then be able to apply it to the startup they are working on. Once they get this working then they’ll have their platform and can start selling and start working on building the business.

While I was listening it struck me.

Being An Entrepreneur Is Scary!

There are so many things that could go wrong.

  • What if my idea sucks?
  • What if it doesn’t work?
  • What if it works too well and I can’t keep up?
  • What if no one likes it?
  • What if…
  • What if…

I’m not going to pretend that I have all the answers. I go through this same challenges too. But, I think this person was really using learning to code as a distraction when they would be better off building a network to sell to or even just selling pre-orders.

Don’t Use Perfection As An Excuse

Some of it is an effort to save many in a bootstrapped business. I get that, I’m trying to spend money wisely as I build my business too, but I think we often get caught up in trying to make everything perfect.

In this case, there are plenty of people that know how to code and or might even be able to find a good template. It might take some money up front, but that way you’ll get to the making money part a lot faster. And if you get creative you can reduce that cost drastically.

Using your strengths will move things faster than trying to learn something new that you need to apply right now.

You Just Have To Go For It!

Launching doesn’t have to be perfect. If you wait for that… you’ll never get started! And if your idea sucks at least you’ll waste less time on it, right?