The wife is at work, the kid is in bed, and I’m up late doing some work. But you know what… I love it! Because it’s for me and my company, not someone else. This is why it’s a privilege to be an entrepreneur.
You get to do what you love!
As much as many people want to say, “email is dead,” they are simply wrong. Email marketing is still a great way to engage your audience, let them know about your great offers and nurture them to become a raving fan that helps you market to their friends and contacts.
OK, now that you’re sold on why it can be a great tool and you want to make yours better. Here are a few simple tips for making your email marketing memorable and shareworthy.
Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.
Increase the chances of your email being opened with the following tips from Sikich.
Check out the rest of the 10 ways to to improve you email marketing in the infographic.
Sometimes it’s a an interesting balancing act between what clients want and what you’re experience and industry knowledge tells you. There are times you may need to compromise your beliefs for what the client desires. We’ve all heard the mantra, “the customer is always right. Is this always true?
How do you approach these delicate situations?
Are there times when you won’t give the client what they want?
How far would you go to give them whay they want? Will you do something that you strongly feel is a bad idea?
I’d love to hear you thoughts and advice.
In the middle of one of my usual “jump into the stream swim around and jump out” that I do throughout the day with Twitter. I came across a Tweet from @Fondalo: “Startups Don’t Fail. Founders Quit.”
This really struck cord with me, so I clicked on the link. It post it led me to was about one of the founders of U Connect an online food delivery service. It described how they stayed the course through several potential periods where they wanted to quit.
Really I wish it would have gone into more detail, but I think every entrepreneur has gone through those phases where things looked bleak. Sometimes it’s nothing less than pure will power that keeps you going. It’s something I know that I’ve lived through. The great part is, you realize when things are going well that the struggles were worth it.
So if you’re in one of the lows. Press on! Your strength and audacity will carry you through.
Ah, the trials of being an entrepreneur. It’s not the easiest path, but there are many things that make it worthwhile. Sometimes you find encouragement in unexpected places. Like my horoscope for today:
“Sometimes the road you’re traveling on gets shrouded in fog. If that happens, don’t pull over and wait for the weather to clear. Time is not to be wasted — keep going, slowly but surely, on the same path. If you let little things stop you from where you want to go (or what you want to accomplish), your confidence will take a beating. Soon enough, you’ll see a clear sign that will put your fears to rest and your mind at ease. You were on the right path the whole time.”
Today, one of my clients gave a glowing recommendation to someone that found them online. After speaking with my client this person called me about doing some work for them and we’re meeting next week to discuss it. It’s always nice when your clients become your best salespeople!
The Center for Disease Control has issued a medical alert about a highly contagious, potentially dangerous virus that is transmitted orally, by hand, and even electronically. This virus is called Weekly Overload Recreational Killer (WORK). If you receive WORK from your boss, any of your colleagues or anyone else via any means whatsoever – DO NOT TOUCH IT!!! This virus will wipe out your private life entirely. If you should come into contact with WORK you should immediately leave the premises.
Take two good friends to the nearest liquor store and purchase one or both of the antidotes – Work Isolating Neutralizer Extract (WINE) and Bothersome Employer Elimination Rebooter (BEER). Take the antidote repeatedly until WORK has been completely eliminated from your system.
You should immediately forward this medical alert to five friends. If you do not have five friends, you have already been infected and WORK is controlling your life.