bryan coe digital marketing strategist

10 Great Ways to Improve Your Email Marketing [Infographic]

Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.

Increase the chances of your email being opened with the following tips from Sikich.

  • It’s important that you let people know what to expect from your emails and why they should sign up to receive them.
  • Also, don’t send your emails from a generic account. Send form a real person.
  • Want your recipients to do something with the email. Make sure to include an early call to action.
  • Make sure to optimize for mobile. This is becoming more and more important and many marketers miss this.

Check out the rest of the 10 ways to to improve you email marketing in the infographic.

improve your email open rates - infographic


Who’s Been Naughty or Nice on Social Media This Year

Which brands have been naughty and which have been nice? According to how they have been talked about on social media.

Hootsuite compiled a list of the top brands to see who will find gifts under their corporate Christmas tree and who will find a big lump of coal in their stocking. The study compared sentiment levels of brands using Hootsuite’s uberVU.

Under “Automotive” German car manufacturers took the top three spots on the nice side while US and Japanese manufactures took were deemed naughty. It also looks like the airline industry will not be getting the new luggage set they were hoping for this year.

Check out the infographic to see who else was naughty or nice.

social media sentiment - naught and nice brands

What Kind of Beer Drinker Are You?

They say you are what you eat… in this case what you drink? Check out this info graphic to see what the kind of beer you drink says about you.

what the beer you drink says about you