Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.
Increase the chances of your email being opened with the following tips from Sikich.
- It’s important that you let people know what to expect from your emails and why they should sign up to receive them.
- Also, don’t send your emails from a generic account. Send form a real person.
- Want your recipients to do something with the email. Make sure to include an early call to action.
- Make sure to optimize for mobile. This is becoming more and more important and many marketers miss this.
Check out the rest of the 10 ways to to improve you email marketing in the infographic.