bryan coe digital marketing strategist

Facebook Says Goodbye To Brands (and Businesses and Media)

facebook zuckerberg people firstYou may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new “Explore” tab for some users. It seems that this will roll out to all users.

Facebook for Business can still be effective

This is important to for businesses because this solidifies further that Facebook will be “pay to play” platform for brands. This doesn’t mean it can’t be used effectively, you just have to be aware of the rules and how the platform is evolving.

In a Facebook post, Mark Zuckerberg wrote:

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”

Zuckerberg also commented about how the future Facebook feed will look,

“Less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

Do you think this will make Facebook better?

Social Media Engagement is Not a Strategy

I came across this presentation today. I’ve seen Mark Schaefer speak before, he’s pretty good, but I have to admit when I first read the title I thought it was just more link bait.  After reading the power point I have to agree though, Social Media engagement is not in itself a strategy.

I’ve seen some local cases where people have had tons of followers and engagement, but still couldn’t afford the $15 for a co-working space membership. How does that happen?

The main thing you can learn from this presentation is social media engagement is only useful when it is tied to measurable business objectives. For example:

  • Lead Generation
  • Customer Acquisition
  • Customer Service
  • Product Sales
  • Product Development
  • You get the picture, right?

Have a look at the presentation and let me know what you think in the comments.

We Were Promised Flying Cars…

I was promised flying cars and all we go was Facebook!

WTF! I was promised flying cars and all we got was Facebook!

Who’s Been Naughty or Nice on Social Media This Year

Which brands have been naughty and which have been nice? According to how they have been talked about on social media.

Hootsuite compiled a list of the top brands to see who will find gifts under their corporate Christmas tree and who will find a big lump of coal in their stocking. The study compared sentiment levels of brands using Hootsuite’s uberVU.

Under “Automotive” German car manufacturers took the top three spots on the nice side while US and Japanese manufactures took were deemed naughty. It also looks like the airline industry will not be getting the new luggage set they were hoping for this year.

Check out the infographic to see who else was naughty or nice.

social media sentiment - naught and nice brands

Google in 2012 What’s New

I recently started a series of post over on my company blog about the changes that Larry Page and Google have recently made. They are doing some very interesting and in some cases scary things. Check out the excerpts from the first two posts in the series.

New Google Search Ad Placement

The first update you may have noticed as you were using Google Search is a redesign of ad placement. Ads that previously appeared on the right side of search results will in some cases be moved to below search results.

If you want to know if your ads are performing better in the top positions as apposed to all other positions, you’re in luck. Google will soon be launching a custom “Top vs. Other” segment. All placements on the side, at the bottom are labeled and other experimental placements will be labeled as “other”.

Read the full post: The New Google. Does “Don’t be Evil” Still Apply? – Part 1

YouTube Homepage Makeover

The new redesign, which YouTube describes as the biggest redesign in history, is a move to personalize the user experience on the site as well as better integration with social media services. Plus if that wasn’t enough, Google has changed the focus of the site to a channel centric experience, which puts them in competition with broadcast and cable tv.

When you first log in you’ll notice that the homepage is focused around channels and the “homepage feed.” The feed contains the channels that a user is subscribed to, which can contain channels such official music from the Warner Music Group, video hobbyists or branded channels. Users can control what is in their feed with the navigation bar on the left and recommended videos and ads populate the right column. It looks very similar to social media sites such as Facebook.

Read the full post: YouTube Update: The New Google. Does “Don’t be Evil” Still Apply? – Part 2

Are You F*?king Kidding Me? (Facebook Song) – Kate Miller-Heidke

We’ve all received a friend request from someone and wondered what would posses them to think I want to be Facebook friends with them. Makes you just want to say:

Are You F*?king Kidding Me?

Introduction to Leveraging Social Media for Business

Have you heard of Twitter?

Do you have a Facebook or a LinkedIn account?

How about a blog?

These are all examples of social media. There’s a lot of buzz in the media about the new ways that people are connecting using social media, but are you using this phenomenon for your business? In this webinar you will find out just what the different aspects of social media are and how to use them to promote your business.

On May 7th Blackbird e-Solutions will be presenting a free webinar explaining in plain terms what social media is, and how you can use it to help your business. The discussion will cover how to us social media to strengthen your brand, sell products, drive traffic to your website and more.

The webinar will be held on Thursday, May 7, 2009 from 2:00-3:00pm EST -register today space is limited!

Who will be presenting?

The webinar will be presented by Bryan Coe, President and founder of Blackbird e-Solutions. Before starting his company Bryan worked for such well know companies such as 1&1 Internet and Google. You can find Blackbird e-Solutions online: E-Life, Facebook, Twitter

Who should attend?

Business owners, executives and anyone interested in learning more about social media. No technical experience required.

Technical requirements:

Internet connection and computer speakers for audio.

Link to webinar information on Blackbird e-Solutions site

Can Facebook Out Tweet Twitter?

from e-Life: Discussions About Blackbird e-Solutions, and the Search, Tech and Localization Industries

It appears that Facebook has made another step in evolution towards being more like Twitter. The latest update allows page administrators to add mobile support to their public profiles. You can now update and receive updates for public profiles via your mobile phone. For example to become a fan of our public profile (Blackbird e-Solutions: Internet Marketing) via your mobile, send “fan Blackbird e-Solutions: Internet Marketing” to 32665.

As Facebook tries to absorb Twitters functionality into it’s site (without buying Twitter itself), there are still a few things that are missing. Quite possible the largest and most difficult thing to copy is all the apps that are built around the Twitter site, and there are a lot. Here’s a site that lists a bunch of them but I won’t venture to say that their list is complete: Twitter apps The one that I use the most is TwitterFeed. You can use this to tweet blog posts.

Another thing Facebook is missing is the fact that Twitter is a conversation. When Facebook manages to create an easy way to respond to post such as the “@username reply” on Twitter they will really be on target. But this is quite possibly a huge change to the framework of the site. Plus, copying the openess of Twitter is fundamentally against how Facebook started.

What I found most disappointing about the new mobile options for Facebook Public Profiles is that your mobile number can only be used for either a public profile you are administrating or your personal profile, not both. Theoretically this would be an easy fix. Create a new number for the public profiles, you can text the number for public profiles to update them and still be able to update your personal profile and receive updates as well.

Facebook is scrambling to grab onto to Twitter as it’s Growth rate soars. There doesn’t seem to be any other social networking site that can touch them now, but Twitter really has them scared. The next thing will be to see if users really start adopting the new Facebook mobile features…

Tired of Hearing 25 Things About Your Friends?

This is a funny video about the annoying things on Facebook. Check it out.
The thing I hate the most is when people tag me in notes about themselves. Have to admit though, thanks to Twitter I’m probably one of the people he mentions that updates their status too much.

Where have I been? I’ve been Tweeting!

I haven’t posted much recently partly because I have been using Facebook and Twitter a lot lately. Most of you probably know what Facebook is, but you might be wonder what heck Twitter is…

Well, it’s a free online service that you can post 140 character long updates. Kind of like a status update, things you see or what you’re doing. One of my favorites:

“Just saw random woman walking down biz 222 with a parrot on her shoulder.”

Crazy, but I did actually see that a couple of weeks ago!

You can do a lot of things with these updates. I use it to change my Facebook status. There is an app on Facebook for this. There is supposedly one for MySpace too, but I can’t seem to get it work. Another API I use is from Twitterfeed. This allows me to tweet (the act of postin on twitter) the headlines of my blog posts. I do this for both my personal and business blogs. So, I manually/randomly tweet as well as automatically tweet when TwitterFeed sends my latest blog entries to Twitter. Then this all also updates my Facebook status.

Now, all this isn’t even the most intersting part. Within Twitter people can follow and you can follow other people. That doesn’t mean if I follow you, you have to follow me. However, you shouldn’t just follow people willy nilly. Like anything there should be a reason: ie, they are in the same industry, you know them already.. you get the picture. What it means is you receive updates from the people you are following and vice verse. Right I’m following 25 and actually 25 prople are following me. Two of the people I’m following you may actually know. Lance Armstrong and Guy Kawasaki.

If you and someone else are both following each other you can then have conversations. There is an option to reply to what someone says: @reply. Or you can message them directly. So, what happens is, people have conversations.

You might be asking.. What’s the point? Well, I’m using it as another way to get my company name out there and find like minded people: Entrepreneurs, people interesting in social media, localizaion professionals, freelance translators. To name a few. One of the great things about it is that you can connect with people that you may otherwise never have had the chance to connect with.

You can check me out on Twitter by clicking on the Twitter button on the right side of the page. You can also set up your own account through the button if you don’t have one already.

The next step for me is to set up a central place for all my blog entries, twitter posts and other online activity. I know there are apps out there to do this. I just have to find the right one and get it done!