bryan coe digital marketing strategist

Facebook Says Goodbye To Brands (and Businesses and Media)

facebook zuckerberg people firstYou may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new “Explore” tab for some users. It seems that this will roll out to all users.

Facebook for Business can still be effective

This is important to for businesses because this solidifies further that Facebook will be “pay to play” platform for brands. This doesn’t mean it can’t be used effectively, you just have to be aware of the rules and how the platform is evolving.

In a Facebook post, Mark Zuckerberg wrote:

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”

Zuckerberg also commented about how the future Facebook feed will look,

“Less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

Do you think this will make Facebook better?

Merging @BryanSCoe and @Bbes on November 14, 2014

@BbeS ---> @BryanSCoe Nov-14-2014Now that the merger of company Blackbird e-Solutions  is complete, Blackbird is now be operating under the Scheffey Integrated Marketing name. That means we’ll be tweeting from @Scheffey, and I will be managing the official Blackbird e-Solutions Twitter account as my personal account. I’m going to merge my personal account @BryanSCoe into @BbeS and then change @BbeS to @BryanSCoe. After that I’ll change @BryanSCoe to @BryanSCoe1. Confused yet?

If you follow @BbeS don’t worry you won’t have to do anything to continue following Tweets from me. If you are following @BryanSCoe please switch over to @BbeS by 11/14/14 after that my personal account will be changed to @BryanSCoe1 and won’t be updated. All my Tweets will be sent to the new @BryanSCoe.


Bryan’s Twitter Updates For The Week of 2012-02-05

Bryan’s Twitter Updates For The Week of 2012-01-29

Bryan’s Twitter Updates For The Week of 2012-01-22

Bryan’s Twitter Updates For The Week of 2012-01-15

  • What is it with SEPTA trains? Another one that smells like chloroseptic. At least it's clean I guess.. 2012-01-12
  • RT @fcblackbird: Last game of the session tonight
    8:35 at LANCO Fieldhouse. 2012-01-12
  • Ugh rough morning. Someone's car alarm started going off on the street outside my house around 4am. Then I couldn't really get back to sleep 2012-01-13
  • Woohoo today is my 2 year anniversary of joining @Foursquare 2012-01-13
  • .@hiaairport @airport_girl I discovered recently that it's actually cheaper to fly from Harrisburg to Munich than it is from Philly. Nice! in reply to HIAairport 2012-01-13

Bryan’s Twitter Updates For The Week of 2012-01-08

  • Don't forget Netzwerk Central PA Stammtisch tonight at Iron Hill in Lancaster 7pm – The German Network of Central PA 2012-01-04
  • Also causing delays between Harrisburg and Philly | RT @amtraknec: Service delays between Philly & NYC continue due to power system probs 2012-01-04
  • Enjoying our new couch in our new living room. 🙂 2012-01-08

Bryan’s Twitter Updates For The Week of 2012-01-01

  • Off to IKEA & then some relaxation (massage) 2011-12-30
  • Happy New Year to everyone. Have a great and safe night bringing in the new year tonight! 2011-12-31
  • Happy New Year! Frohes Neues Jahr! 2012-01-01

Bryan’s Twitter Updates For The Week of 2011-12-25

Bryan’s Twitter Updates For The Week of 2011-12-18