You may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new “Explore” tab for some users. It seems that this will roll out to all users.
Facebook for Business can still be effective
This is important to for businesses because this solidifies further that Facebook will be “pay to play” platform for brands. This doesn’t mean it can’t be used effectively, you just have to be aware of the rules and how the platform is evolving.
In a Facebook post, Mark Zuckerberg wrote:
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”
Zuckerberg also commented about how the future Facebook feed will look,
“Less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”
Do you think this will make Facebook better?