I came across this presentation today. I’ve seen Mark Schaefer speak before, he’s pretty good, but I have to admit when I first read the title I thought it was just more link bait. After reading the power point I have to agree though, Social Media engagement is not in itself a strategy.
I’ve seen some local cases where people have had tons of followers and engagement, but still couldn’t afford the $15 for a co-working space membership. How does that happen?
The main thing you can learn from this presentation is social media engagement is only useful when it is tied to measurable business objectives. For example:
- Lead Generation
- Customer Acquisition
- Customer Service
- Product Sales
- Product Development
- You get the picture, right?
Have a look at the presentation and let me know what you think in the comments.