Bryan Coe: Digital Marketing, SEO, Analytics, Soccer, Tech & German
OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here's why. If you have searched for anything recently you may have noticed a lot more text under each result. Google has changed their rules for meta … [Continue reading] about Google Updates Meta Descriptions Length – But Don’t Panic!
How did you search this year? View the trending list for 2017. … [Continue reading] about Google’s Year in Search 2017
“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution. Like the above quote says, … [Continue reading] about Why Conversion Attribution Modeling is Important – Who Gets the Credit?
As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading] about Why You Always Need Editors #HomeDepot
In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading] about If You Can’t Measure IT, Should You Do IT?