The wife is at work, the kid is in bed, and I’m up late doing some work. But you know what… I love it! Because it’s for me and my company, not someone else. This is why it’s a privilege to be an entrepreneur.
You get to do what you love!
work
Simple Tips to Make Your Email Marketing Rock
As much as many people want to say, “email is dead,” they are simply wrong. Email marketing is still a great way to engage your audience, let them know about your great offers and nurture them to become a raving fan that helps you market to their friends and contacts.
OK, now that you’re sold on why it can be a great tool and you want to make yours better. Here are a few simple tips for making your email marketing memorable and shareworthy.
10 Great Ways to Improve Your Email Marketing [Infographic]
Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.
Increase the chances of your email being opened with the following tips from Sikich.
- It’s important that you let people know what to expect from your emails and why they should sign up to receive them.
- Also, don’t send your emails from a generic account. Send form a real person.
- Want your recipients to do something with the email. Make sure to include an early call to action.
- Make sure to optimize for mobile. This is becoming more and more important and many marketers miss this.
Check out the rest of the 10 ways to to improve you email marketing in the infographic.
Conference Calls: An Amazing Tool, but Also a Necessary Evil
As the world gets smaller and companies operate in multiple locations, technology helps us stay in contact. It’s an amazing thing, but..
We’ve all had this meeting before.
The Client Expectations Balancing Act
Sometimes it’s a an interesting balancing act between what clients want and what you’re experience and industry knowledge tells you. There are times you may need to compromise your beliefs for what the client desires. We’ve all heard the mantra, “the customer is always right. Is this always true?
How do you approach these delicate situations?
Are there times when you won’t give the client what they want?
How far would you go to give them whay they want? Will you do something that you strongly feel is a bad idea?
I’d love to hear you thoughts and advice.