Is you're target audience teens or young millennials? Do you know where they hangout online? BI Intelligence did a study to find out. You might be surprised with the results. According to the graph below Facebook is on the decline with Twitter and … [Continue reading] about What Digital Platforms do Teens and Young Millennials Use?
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Is Google Analytics Finally Removing Event Spam?
When I went to the events section one of my client's Google Analytics. I received the following notification. This report has been filtered to include only data where there are values for "Event Label" dimension." Does this mean they are … [Continue reading] about Is Google Analytics Finally Removing Event Spam?
Digital Marketing Changes in 2016 [Infographic]
Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic. One of the biggest trends that will continue in 2016 is the use of data. Data will drive … [Continue reading] about Digital Marketing Changes in 2016 [Infographic]
Speak More Than One Language? Then You Can Relate To This
This is for all the bi-lingual and multi-lingual people out there. I'm sure you've had this problem. Haha! … [Continue reading] about Speak More Than One Language? Then You Can Relate To This
How Do I Prove My Marketing Value? What Should I Measure?
These days when it comes to Digital Marketing we pretty much have the ability to measure anything we want. The bigger challenge is deciding is what really matters. I often here the questions. How do I prove my marketing value? How do I calculate … [Continue reading] about How Do I Prove My Marketing Value? What Should I Measure?