bryan coe digital marketing strategist

A New Year a New Adventure!

In October of 2014 I merged the company I founded, Blackbird e-Solutions, LLC with Scheffey. Now after almost a year and a half it’s time for my next adventure.

It’s time for my next adventure!

I’m happy to announce that on February 22nd I will be starting my new position as the Digital Marketing Director at Grit Marketing Group. Grit was formerly known as Moxie, but in the end of 2015 they changed their name and brand. With the new name came a renewed focus on growth and the development towards a more powerful digital agency.

grit logo

In the new position I will have the opportunity to work with companies and brands at the local, regional and national level. I’ll also have the chance to build a digital team to push boundaries with forward thinking and creative ideas. Digital moves fast and as with many things the best road to success is to build a strong foundation and put processes in place to promote adaptability and growth that is measurable.

The best road to success is to build a strong foundation and put processes in place to promote adaptability and growth that is measurable

Two of my long-time clients will be joining me for the transition. They both started with Blackbird e-Solutions and it seems over the years we’ve become quite fond of each other: The Protocall Group and A.R. Mazzotta.

I’m looking forward to joining the team at Grit and working with new clients.

As always I can be found in the usual places online @BryanSCoe on Twitter as well as LinkedIn.

Let the new adventure begin!

Simple Tips to Make Your Email Marketing Rock

As much as many people want to say, “email is dead,” they are simply wrong. Email marketing is still a great way to engage your audience, let them know about your great offers and nurture them to become a raving fan that helps you market to their friends and contacts.

OK, now that you’re sold on why it can be a great tool and you want to make yours better. Here are a few simple tips for making your email marketing memorable and shareworthy.

simple tips to create memorable emails that rock

10 Great Ways to Improve Your Email Marketing [Infographic]

Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.

Increase the chances of your email being opened with the following tips from Sikich.

  • It’s important that you let people know what to expect from your emails and why they should sign up to receive them.
  • Also, don’t send your emails from a generic account. Send form a real person.
  • Want your recipients to do something with the email. Make sure to include an early call to action.
  • Make sure to optimize for mobile. This is becoming more and more important and many marketers miss this.

Check out the rest of the 10 ways to to improve you email marketing in the infographic.

improve your email open rates - infographic

 

Conference Calls: An Amazing Tool, but Also a Necessary Evil

As the world gets smaller and companies operate in multiple locations, technology helps us stay in contact. It’s an amazing thing, but..

We’ve all had this meeting before.

The Client Expectations Balancing Act

clients-3Sometimes it’s a an interesting balancing act between what clients want and what you’re experience and industry knowledge tells you. There are times you may need to compromise your beliefs for what the client desires. We’ve all heard the mantra, “the customer is always right.  Is this always true?

How do you approach these delicate situations?

Are there times when you won’t give the client what they want?

How far would you go to give them whay they want? Will you do something that you strongly feel is a bad idea?

I’d love to hear you thoughts and advice.

Staying the Course

In the middle of one of my usual “jump into the stream swim around and jump out” that I do throughout the day with Twitter. I came across a Tweet from @Fondalo: “Startups Don’t Fail. Founders Quit.

This really struck cord with me, so I clicked on the link. It post it led me to was about one of the founders of U Connect an online food delivery service. It described how they stayed the course through several potential periods where they wanted to quit.

don't quit!Really I wish it would have gone into more detail, but I think every entrepreneur has gone through those phases where things looked bleak. Sometimes it’s nothing less than pure will power that keeps you going. It’s something I know that I’ve lived through. The great part is, you realize when things are going well that the struggles were worth it.

So if you’re in one of the lows. Press on! Your strength and audacity will carry you through.

Break Free From the Cubical

Can’t stand cubical life? Break free!

office space - break free from the cubical

Keep Plugging Along

Ah, the trials of being an entrepreneur. It’s not the easiest path, but there are many things that make it worthwhile. Sometimes you find encouragement in unexpected places. Like my horoscope for today:

“Sometimes the road you’re traveling on gets shrouded in fog. If that happens, don’t pull over and wait for the weather to clear. Time is not to be wasted — keep going, slowly but surely, on the same path. If you let little things stop you from where you want to go (or what you want to accomplish), your confidence will take a beating. Soon enough, you’ll see a clear sign that will put your fears to rest and your mind at ease. You were on the right path the whole time.”

Today, one of my clients gave a glowing recommendation to someone that found them online. After speaking with my client this person called me about doing some work for them and we’re meeting next week to discuss it. It’s always nice when your clients become your best salespeople!

Wintery View from the Office

Another winter storm in Lancaster. Snow, sleet, rain, freezing rain, ice… what a mess.

Wintery View

Virus Alert

The Center for Disease Control has issued a medical alert about a highly contagious, potentially dangerous virus that is transmitted orally, by hand, and even electronically. This virus is called Weekly Overload Recreational Killer (WORK). If you receive WORK from your boss, any of your colleagues or anyone else via any means whatsoever – DO NOT TOUCH IT!!! This virus will wipe out your private life entirely. If you should come into contact with WORK you should immediately leave the premises.

Take two good friends to the nearest liquor store and purchase one or both of the antidotes – Work Isolating Neutralizer Extract (WINE) and Bothersome Employer Elimination Rebooter (BEER). Take the antidote repeatedly until WORK has been completely eliminated from your system.

You should immediately forward this medical alert to five friends. If you do not have five friends, you have already been infected and WORK is controlling your life.