bryan coe digital marketing strategist

Simple Tips to Make Your Email Marketing Rock

As much as many people want to say, “email is dead,” they are simply wrong. Email marketing is still a great way to engage your audience, let them know about your great offers and nurture them to become a raving fan that helps you market to their friends and contacts.

OK, now that you’re sold on why it can be a great tool and you want to make yours better. Here are a few simple tips for making your email marketing memorable and shareworthy.

simple tips to create memorable emails that rock

10 Great Ways to Improve Your Email Marketing [Infographic]

Email marketing can be a very effective way to reach customers, either to nurture them or to, inform of new products or to acquire new customers. Creating successful email campaigns does not happen by accident though.

Increase the chances of your email being opened with the following tips from Sikich.

  • It’s important that you let people know what to expect from your emails and why they should sign up to receive them.
  • Also, don’t send your emails from a generic account. Send form a real person.
  • Want your recipients to do something with the email. Make sure to include an early call to action.
  • Make sure to optimize for mobile. This is becoming more and more important and many marketers miss this.

Check out the rest of the 10 ways to to improve you email marketing in the infographic.

improve your email open rates - infographic

 

Conference Calls: An Amazing Tool, but Also a Necessary Evil

As the world gets smaller and companies operate in multiple locations, technology helps us stay in contact. It’s an amazing thing, but..

We’ve all had this meeting before.

The Client Expectations Balancing Act

clients-3Sometimes it’s a an interesting balancing act between what clients want and what you’re experience and industry knowledge tells you. There are times you may need to compromise your beliefs for what the client desires. We’ve all heard the mantra, “the customer is always right.  Is this always true?

How do you approach these delicate situations?

Are there times when you won’t give the client what they want?

How far would you go to give them whay they want? Will you do something that you strongly feel is a bad idea?

I’d love to hear you thoughts and advice.

Staying the Course

In the middle of one of my usual “jump into the stream swim around and jump out” that I do throughout the day with Twitter. I came across a Tweet from @Fondalo: “Startups Don’t Fail. Founders Quit.

This really struck cord with me, so I clicked on the link. It post it led me to was about one of the founders of U Connect an online food delivery service. It described how they stayed the course through several potential periods where they wanted to quit.

don't quit!Really I wish it would have gone into more detail, but I think every entrepreneur has gone through those phases where things looked bleak. Sometimes it’s nothing less than pure will power that keeps you going. It’s something I know that I’ve lived through. The great part is, you realize when things are going well that the struggles were worth it.

So if you’re in one of the lows. Press on! Your strength and audacity will carry you through.

Break Free From the Cubical

Can’t stand cubical life? Break free!

office space - break free from the cubical

Keep Plugging Along

Ah, the trials of being an entrepreneur. It’s not the easiest path, but there are many things that make it worthwhile. Sometimes you find encouragement in unexpected places. Like my horoscope for today:

“Sometimes the road you’re traveling on gets shrouded in fog. If that happens, don’t pull over and wait for the weather to clear. Time is not to be wasted — keep going, slowly but surely, on the same path. If you let little things stop you from where you want to go (or what you want to accomplish), your confidence will take a beating. Soon enough, you’ll see a clear sign that will put your fears to rest and your mind at ease. You were on the right path the whole time.”

Today, one of my clients gave a glowing recommendation to someone that found them online. After speaking with my client this person called me about doing some work for them and we’re meeting next week to discuss it. It’s always nice when your clients become your best salespeople!

Wintery View from the Office

Another winter storm in Lancaster. Snow, sleet, rain, freezing rain, ice… what a mess.

Wintery View

Virus Alert

The Center for Disease Control has issued a medical alert about a highly contagious, potentially dangerous virus that is transmitted orally, by hand, and even electronically. This virus is called Weekly Overload Recreational Killer (WORK). If you receive WORK from your boss, any of your colleagues or anyone else via any means whatsoever – DO NOT TOUCH IT!!! This virus will wipe out your private life entirely. If you should come into contact with WORK you should immediately leave the premises.

Take two good friends to the nearest liquor store and purchase one or both of the antidotes – Work Isolating Neutralizer Extract (WINE) and Bothersome Employer Elimination Rebooter (BEER). Take the antidote repeatedly until WORK has been completely eliminated from your system.

You should immediately forward this medical alert to five friends. If you do not have five friends, you have already been infected and WORK is controlling your life.

Does your online presence help your career?

Many of us have heard stories about someone that lost their job, didn’t get a job or even didn’t get their teaching certificate because of something that was posted online. Whether you use MySpace, Facebook, a blog or you just have a website about yourself. It’s a big joke to Google yourself. It may sound arrogant or self fulfilling, but you might want to check it out.

Careerbuilder.com recently posted and article on their sight One-in-Five Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder.com Survey Finds. Surprised? Don’t be! It is becoming more and more prevalent that employers will check out potential candidates online. It’s happened to me too. Before I decided to go out on my own I was running my business on the side as a part-time consulting gig. I had an interview with another company and in the middle of the interview the interviewer asked me, out of the blue, “So, what’s Blackbird e-Solutions?” I was prepared for something like this to happen because I track and control what is online about me.

According to CareerBuilder.com 34% of the hiring managers they surveyed said that they found content online that caused them to dismiss the candidate. Here’s how it breaks down:

  • 41% – candidate posted information about them drinking or using drugs
  • 40% – candidate posted provocative or inappropriate photographs or information
  • 29% – candidate had poor communication skills
  • 28% – candidate bad-mouthed their previous company or fellow employee
  • 27% – candidate lied about qualifications
  • 22% – candidate used discriminatory remarks related to race, gender, religion, etc.
  • 22% – candidate’s screen name was unprofessional
  • 21% – candidate was linked to criminal behavior
  • 19% – candidate shared confidential information from previous employers

But there is still hope. 24% said that they found something that helped them make their decision and they chose the candidate:

  • 48% – candidate’s background supported their qualifications for the job
  • 43% – candidate had great communication skills
  • 40% – candidate was a good fit for the company’s culture
  • 36% – candidate’s site conveyed a professional image
  • 31% – candidate had great references posted about them by others
  • 30% – candidate showed a wide range of interests
  • 29% – candidate received awards and accolades
  • 24% – candidate’s profile was creative

Careerbuilder.com also gives some tips for how to keep your presence professional and clean:

1) Clean up digital dirt. Make sure to remove pictures, content and links that can send the wrong message to a potential employer before you start your job search.

2) Update your profile regularly. Make sure to include specific accomplishments, inside and outside of work.

3) Monitor comments. Since you can’t control what other people say on your site, you may want to use the “block comments” feature.

4) Join groups selectively. While joining a group with a fun or silly name may seem harmless, “Party Monsters R Us” may not give the best impression to a hiring manager. Also be selective about who you accept as “friends.”

5) Go private. Consider setting your profile to “private,” so only designated friends can view it.

So, the lesson is go out and have fun with social networking, but make sure you monitor what is actually out there. You never know who is looking…