bryan coe digital marketing strategist

Blackbird e-Solutions Procures SEO Deal with TriStarr Staffing

On January 16, 2008, Blackbird e-Solutions signed a deal with TriStarr Staffing to take over their Search Engine Optimization (SEO) campaign.

TriStarr Staffing is a leading staffing company serving central and eastern Pennsylvania, that specializes in Administrative and Professional Staffing. They plan to use SEO to help continued promotion of their well known specialties, as well as their newer services such as Recruiting Support and Human Resources Advisory Services.

The project will be a collaboration with the marketing firm; Haley Marketing Group. Haley will be creating the site design and the copy. BbeS is providing “Organic Site Optimization”, which includes the following: Site Evaluation, Keyword Research and Analysis, Site Optimization and Manual Submission to Major Search Engines. (Follow the link for more information about our Search Engine Optimization services or Contact Us).

We look forward to working with TriStarr Staffing, as well as collaborating with Haley Marketing Group.

I’ll also post and update when the site goes live.

From: e-Life Discussion about Blackbird e-Solutions and the Tech and Localization Industries

Wikia Search Alpha Goes Live Today

From e-Life

Wikia Search is the new user-based, or social search engine. The brain child of Wikimedia Foundation’s founder and CEO Jimmy Wales.

Wales admits that comparing Wikia Search on day one to Google is not possible. Here’s what he said on Tech Crunch:

“(Wikia Search) is a project to *build* a search engine, not a search engine… So the comparison to Google on day one is just mistaken. Google didn’t launch a project to build a human-powered search engine, they launched an algorithmic search engine with a clever new idea. So they didn’t have to wait for the humans to come in and start building it. We aren’t even running with a real index yet, just a placeholder index. Yeah, the search sucks today. But that’s not the point. The point is that we are building something different.”

Will it be a Google killer? Certainly not for sometime. The whole concept is that people will be driving how the search engine works. That takes time. The project is said to be based on the following four principles (from the about Wikia Search page:

Our Four Organizing Principles (TCQP) – the future of Internet Search must be based on:

  1. Transparency – Openness in how the systems and algorithms operate, both in the form of open source licenses and open content + APIs.
  2. Community – Everyone is able to contribute in some way (as individuals or entire organizations), strong social and community focus.
  3. Quality – Significantly improve the relevancy and accuracy of search results and the searching experience.
  4. Privacy – Must be protected, do not store or transmit any identifying data.”

I’ll have to be honest I’m not exactly sure how giving people the ability to edit and create entries that will be displayed when you search for something is going to make “search” better. It does sound like there is a big chance for manipulation. All the talk is about Google’s strangle hold on the search industry, and that they use ever changing algorithms to produce their results, and getting the general public involved is the way to make this better. Actually Google also has a human side to it’S results. A fact seemingly not known to many. At Google they call them Quality Raters. The Quality Raters are paid telecommuters (meaning the work from home) that spend their time rating how well the search queries match up to the results that the algorithms are producing, including whether or not someone is trying to manipulate the algorithms for their own use. So, in that way they also have human controls to improve the quality of their search.

It will be interesting to see how the quality will be controlled with Wikia Search. Although Wikepedia is smashing hit and I believe that collaboration is the wave of the future. It is true that just because something is a product of the masses, doesn’t always mean it is good. I guess time will tell…

Online Advertising Jobs Super Hot

I was just reading an article in Fortune Magazine yesterday about how hot the job market for online advertising sales has become. Here’s a link to the article: Hot Job: Selling Web Ads I was quite shocked. If read the article you’ll see they are talking about NYC salaries of $500,000 a year! I mean wow, this sounds like the 90’s again. After reading the article I didn’t really believe it either. So, I jumped over to careerbuilder.com and did a search (online advertising) for the Philly area. Most of the listings didn’t show salaries, but I did find a good example:

  • Base Pay:
    $50,000.00 – $200,000.00 /Year
  • Commission:
    $100,000.00
  • Other Pay:
    Full benefits and expense allowance

  • WOW! I mean it’s a sales job so you are surely expected to work like a dog and you have to perform or you’re gone. I’m not really looking for a “job”, but hey… I’ll keep my options open for that.

    You know I started thinking though. With a job like that, a company that has a platform is selling to companies to get them to place their ads on the platform. Now what I do is Search Enginge Marketing (SEM). I help companies get their ads on platforms, i.e. Google AdSense, Yahoo Search Marketing, Microsoft Digital Advertising Solutions. It’s pretty much the other side of the industry. The salaries that are being awarded to the sales people is a sign of how hot the market is right now. So, the question is: “What does that mean for Blackbird e-Solutions?” Well, it means that now is an exciting time to be in the SEM industry, and makes it a great time to offer my service as a premium service. How much can we make in one year??? Hang on because we’re about to find out!!