bryan coe digital marketing strategist

If You Can’t Measure IT, Should You Do IT?

In this world of all things digital if you can’t measure it you probably shouldn’t do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best.

We believe 1,000 people drive by here every day.

According to our survey (based on a small sample of the population) this show has 5 million viewers.

According to a national survey (based on a small sample of the population) our station has 20,000 listeners on Thursday afternoons.

analyitcs graph - if you can't measure it don't do it.

Does that sound like real measurement? No!

Traditional media continues to panic because they can’t really tell you how many people will actually see/hear/read your message.

Don’t waste your time with these outlets unless they can give you a clear measurement of the value.

Digital advertising provides you with a much better way to track your ROI. You can see how many people saw your ads and who took action and converted.

If you are going to use traditional channels then make sure you invest in an analytics platform like Google Analytics or Adobe Analytics. Both platforms continue to improve their offline tracking abilities. The beauty of it is you can then view your on and off-line efforts all in one place. Then slice and dice the data to see how your marketing efforts are working.

Digital Marketing Changes in 2016 [Infographic]

Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic.

One of the biggest trends that will continue in 2016 is the use of data. Data will drive everything from targeting precision, to advertising formats, platforms and relevancy. It’s no longer enough to say that you can track the ROI of your online efforts, marketers now need to use the data to reach more relevant audiences and to produce better results.

predictions for digital marketing in 2016

 

Five Uses for Your Latest Phone book

Many of you may have come home to find the latest phone book on your doorstep. Or someone recently dropped them off at your office. A guy stop in today to deliver to our office and he asked, “Do you want more than four?”  My thought was, “Do we really need even one?”

Yellowboook continues to deliver printed phone books even though many if not most go straight to the trash or recycle bin. I’d also venture to guess that anyone under 40 may not have ever even used one. No one ever asks for them they just show up!

So, if you are at a lost as to what to do with your new paperweight, or you just feel bad about throwing them away. Here are five tips for to do with them:

  1. The Door Stop

    Nothing says utility like the “phone book doorstop.”the phone book doorstop

  2. The Window Brace

    If you have old or broken windows, don’t use a stick, use the phone book! It even has two settings. Lay it on it’s side for a small opening and stand it up for a wider opening.The phone book windo brace

  3. The Booster Seat

    Tired of being too short when you sit at the table? Use the booster seat. One book not enough? Use multiples for even more height. Also works in the car.the phone book booster seat

  4. The Foot Rest

    Need to put your feet up while you ponder next great business idea? Try the phone book footrest. Great for relaxing and adjustable as well. the phone book laptop stand

  5. The Laptop Stand

    My personal favorite. It’s perfect combination of old and new. The phone book laptop stand.the phone book laptop stand

 

Can You Save Your CTR? | Google Drops Bold In AdWords Title

google adwords logo
When was the last time you looked at your AdWords ads in a live Google search?  Been a long time? You might want to check it out.

In the last few weeks Google has made a very subtle change to the way the display their AdWords ads. Can you spot the difference?

google removes bolding in titles in adwords ads

 

Not seeing it?  Let me help.

Keywords are no longer bolded in titles. 

Now you might be wondering why this is important. Well, it has been a common practice to use your keywords or keyword insertion in the titles of ads. This was a great way to get searchers attention. They just searched for “cheap flights” and voila! There it is in your ad. So the searcher sees that your ad is exactly what they are looking for and they click on it.

If you’re like me you probably already forgot it used to look like so here’s an example.

Google Adwords keyword bolding in header

Now that Google has taken that away by removing the bolding in titles, advertisers should shift their focus to the description and display URL. And we’re in luck because keyword bolding is still works there.

Why, why, WHY!

Why would Google do this. Well, look at it this way. If every advertiser is using keyword insertion for their titles, guess what… Every ad is going to look the same. Every time someone searches for “dog sitters” all the ads have the same title. Yep you guessed it “Pet Sitters” BORING! Even more so now that there is no bolding.

Google may have realized that this made their less attractive to visitors and they weren’t clicking on the ads enough and instead were opting to click on the natural search results. This hurts their revenue and can hurt your CTR (clickthrough rate), which in turn can hurt your quality score. Yikes!

What does this mean for my AdWords Ads?

It means that you can now get more creative with your headlines, which might give you more space to work with. This gives you a chance to differentiate your ads. By differentiating your ads you can work to improve your CTR and in turn your Quality Score. It’s important to remember how your ad copy impacts the performance of your paid search. Using keyword insertion in the other parts of your ad you can still take advantage of bolding while it still lasts there.

How Remarketing Works (Infographic)

how remarketing works with Adwords and Google Analytics

Great Commercial – Windows 8 Tablet vs. iPad

I’m not necessarily a fan of windows 8 tablets, but this is too funny.

They Just Shipped Their Pants! And He Just Shipped His Bed!

Some clever wordplay marketing.

What is This Ad Advertising?!?

Does anyone else find this ad a bit disturbing? What are they actually adverting and what is this guy looking at??

 

disturbing advertising

Samsung Pokes a Stick at the Caged Animals – Samsung vs. Apple

I just love these commercials. Best quote from the ad, “We’re going to get that.. for sure.. maybe not this time, but the next time.”

Google Fiber – Please Come to Lancaster PA!!

I would love to see Google Fiber in my area. Comcast/Verizon and company need competition!

Check out the video ad for Google Fiber. It’s a brilliant commercial.