Bryan Coe: Digital Marketing, SEO, Analytics, Soccer, Tech & German
Is you’re target audience teens or young millennials? Do you know where they hangout online? BI Intelligence did a study to find out. You might be surprised with the results. According to the graph below Facebook is on the decline with Twitter and Instagram growing, but biggest jump in growth was with Snapchat.
When I went to the events section one of my client’s Google Analytics. I received the following notification.
This report has been filtered to include only data where there are values for “Event Label” dimension.”
Does this mean they are finally getting a handle on removing event spam. We’ve been fighting with it for months maybe even years. It would be great if Google finally found a way to remove it.
What is “event spam?” With Google Analytics you can add code to your site so that you can track things such as clicks to play a video, view an image gallery, click on a link to an external site and more. There are unfortunately rogue sites of developers that add code to their site and steal analytics code from other sites so that strange things like, “For event management use spammersdomain.com.”
Typically this has to be filtered out in the Google Analytics dashboard, but it appears the new filter applied by Google does this for you.
Nice! Thanks Google.
Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic.
One of the biggest trends that will continue in 2016 is the use of data. Data will drive everything from targeting precision, to advertising formats, platforms and relevancy. It’s no longer enough to say that you can track the ROI of your online efforts, marketers now need to use the data to reach more relevant audiences and to produce better results.
These days when it comes to Digital Marketing we pretty much have the ability to measure anything we want. The bigger challenge is deciding is what really matters. I often here the questions.
How do I prove my marketing value? How do I calculate ROI? What do I measure?
The amazing thing is the answer is simple, but most businesses and marketers miss it:
“Show me the money!”
Ultimately if what you are doing online does not make or save you money, is it really worth it? Traffic alone does not translate to money. You need people to convert in some way for there to be value. Then you can track your ROI (Return on Investment).
Once you understand this there’s a simple formula. To get started you need are two metrics from your sales team. How much is a new sale worth and your conversion rate from leads to sales. With this information, apply the formula outlined below.
If you start from the bottom and move up; What’s your ROI and what do you need to do to win 10 new clients?:
Determine or define the average value of a new client or sale. (Let’s use $1,000)Using this formula you’ll be able to see exactly the return on your online marketing investment!
And no more wondering what to track.
A little afternoon fun to get you in the mood for Halloween.
Does your company celebrate Halloween? Do you plan to wear a costume to work? Here are some tips for dos and don’ts for corporate costumes.