As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading] about Of Course I Can Track That, But So What?
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Designing Happiness
What are you designing?!? "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading] about Designing Happiness
Sometimes Google is Smarter Than You Think
I learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb. Since starting at Armstrong Floooring, I've been working on the SEO for our new international website. International SEO can … [Continue reading] about Sometimes Google is Smarter Than You Think
The 52nd US State – Wuh What?
So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading] about The 52nd US State – Wuh What?
Digital Marketing Plans – Be Prepared!
One the most important things you need to be able to do if you work in digital marketing is adapt. It's paramount to create a strategy and plan for how you will accomplish your goals. Whether you want to increase revenue, reignite your client base … [Continue reading] about Digital Marketing Plans – Be Prepared!