How did you search this year? View the trending list for 2017. … [Continue reading] about Google’s Year in Search 2017
Google’s Year in Search 2017
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Why Conversion Attribution Modeling is Important – Who Gets the Credit?
“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution. Like the above quote says, … [Continue reading] about Why Conversion Attribution Modeling is Important – Who Gets the Credit?
Why You Always Need Editors #HomeDepot
As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading] about Why You Always Need Editors #HomeDepot
If You Can’t Measure IT, Should You Do IT?
In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading] about If You Can’t Measure IT, Should You Do IT?
Of Course I Can Track That, But So What?
As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading] about Of Course I Can Track That, But So What?