Bryan Coe: Digital Marketing, SEO, Analytics, Soccer, Tech & German
In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading] about If You Can’t Measure IT, Should You Do IT?
As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading] about Of Course I Can Track That, But So What?
What are you designing?!? "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading] about Designing Happiness
I learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb. Since starting at Armstrong Floooring, I've been working on the SEO for our new international website. International SEO can … [Continue reading] about Sometimes Google is Smarter Than You Think
So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading] about The 52nd US State – Wuh What?