As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is
You have to ask yourself, “Why is this important? How does this help us better understand our customers? Does this data really help us with actionable insights?”
If you can’t answer yes to at least one of these questions, or justify why the data is relevant in some way, then don’t add that table to your report or add another slide to your presentation deck.
Clear actionable data is much more powerful than puking data just because you can.