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Should You Stop Selling SEO Services? This Guy Thinks So
I came across this post today and I really believe it is something everyone read. Ryan really nailed it!
My core in digital marketing came out of SEO and you may know as the Digital Marketing Strategist, it is something that falls on my shoulders for our clients at Scheffey. So the title of the post might shock you. Why I Stopped Selling SEO Services and You Should, Too.
So here’s the thing. For companies to really be successful online it’s truly about optimizing the web experience not just for a search engine. I’ll let you read the article to see exactly what I mean, but two things really jumped out at me.
“Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?”
Are you just optimizing for Google? If so, you probably need to think bigger than that.
And the way that the author’s girlfriend found furniture for their new apartment. Hint, it wasn’t Google.
The bottom line is SEO is evolving and unless we as digital marketers evolve with it, we will be left in the dust. 
Here’s a link to the post, happy reading: Why I Stopped Selling SEO Services and You Should, Too
Micro-Moments That Every Marketer Should Know
This spring Google Announced that mobile-search has surpassed desktop search in the US. Knowing this we as marketers need to evolve to understand how people are going online and what is driving their usage.
What micro-moments are driving engagement for your brand?
Check out the infographic from Google.
4 New Moments Every Marketer Should Know
Google’s New Mobile-Friendly Update Does Not Affect AdWords
You may have heard the news from Google that they have updated their algorithm to include mobile-friendliness as a ranking signal. The update, which went into effect on April 21, 2015, will only affect organic search, NOT paid search/AdWords. In fact mobile-friendliness has been part of the AdWords quality score since 2011.
This was confirmed by Kate O’Donovan from the Google AdWords team in Dublin. She posted the announcement in the Google AdWords Help forum:
Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
While this change will not impact your advertising campaigns, mobile friendliness has been an ads quality factor since November 2011
She also ended her post by stating it even more clearly:
Remember this update will not affect your AdWords performance or your individual Quality Scores.
What’s the take away from this? Well, if you haven’t updated your site to be mobile friendly and you’re running paid search ad campaigns with AdWords, you’re probably already taking a hit on your quality score for mobile ads. You can overcome this, but generally if you want to overcome poor quality scores, you will end up paying more for your clicks. But the most recent update to Google’s Algorithm will not change this.
Want to check if your pages are mobile-friendly? Google gives us a great tool for this: Google’s Mobile Friendly Test Tool. They’ve also created a guide to help you get your site mobile-friendly: Google Mobile Guide
How Remarketing Works (Infographic)
