bryan coe digital marketing strategist

If You’re a Cyclist You Need to Watch This Video: James Cracknell – Use your head. Use your helmet

I came across this video today, and my first reaction was, “Wow.”

It’s a PSA with James Craknell, a British Olympic medalist in rowing. He is also a cyclist. Last year he suffered a head injury when a truck’s mirror struck his head at 70 mph.

The video starts with James saying: “I used to be James Cracknell,” he says. “I’m not anymore.” It is also a bit graphic with cracking sounds as he talks about his accident and X-ray view of his head, but it really drives home the point: “Use Your Head. Use a Helmet.”

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