bryan coe digital marketing strategist

Digital Marketing Changes in 2016 [Infographic]

Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic.

One of the biggest trends that will continue in 2016 is the use of data. Data will drive everything from targeting precision, to advertising formats, platforms and relevancy. It’s no longer enough to say that you can track the ROI of your online efforts, marketers now need to use the data to reach more relevant audiences and to produce better results.

predictions for digital marketing in 2016