bryan coe digital marketing strategist

Who’s Been Naughty or Nice on Social Media This Year

Which brands have been naughty and which have been nice? According to how they have been talked about on social media.

Hootsuite compiled a list of the top brands to see who will find gifts under their corporate Christmas tree and who will find a big lump of coal in their stocking. The study compared sentiment levels of brands using Hootsuite’s uberVU.

Under “Automotive” German car manufacturers took the top three spots on the nice side while US and Japanese manufactures took were deemed naughty. It also looks like the airline industry will not be getting the new luggage set they were hoping for this year.

Check out the infographic to see who else was naughty or nice.

social media sentiment - naught and nice brands