SEM - Search Engine Marketing Archives - Page 3 of 3

From e-Life Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

Check this out last month I was featured in the Lancaster Chamber of Commerce Newsletter!

I joined the chamber last fall and then attended a new members welcome event in January. During the event everyone had to get up and give their 30 second speech about their business. One of the ambassadors for the chamber, Jen Strobel of Superior Wash of PA and Accubright Systems LLC, heard what I had to say and approached me after the meeting. She said she was looking for help with getting found on-line, or Search Engine Optimization. We talked some and she contacted me a few weeks later. As you may have seen in my earlier posts, they are now a client. Afterwards I sent a note to the chamber to thank them and they were so excited about the success of the chamber meeting they decided to do an article about us in the Chamber Newsletter! Check it out here:

Chamber Event Pays Dividends to Three Members

The project with Accubright Systems, LLC is still underway, but you can read about the success we have had with Superior Wash here:

SEO Project a Success for Superior Wash of PA

I was just reading an article in Fortune Magazine yesterday about how hot the job market for online advertising sales has become. Here’s a link to the article: Hot Job: Selling Web Ads I was quite shocked. If read the article you’ll see they are talking about NYC salaries of $500,000 a year! I mean wow, this sounds like the 90’s again. After reading the article I didn’t really believe it either. So, I jumped over to careerbuilder.com and did a search (online advertising) for the Philly area. Most of the listings didn’t show salaries, but I did find a good example:

Base Pay:
$50,000.00 – $200,000.00 /Year

Commission:
$100,000.00

Other Pay:
Full benefits and expense allowance

WOW! I mean it’s a sales job so you are surely expected to work like a dog and you have to perform or you’re gone. I’m not really looking for a “job”, but hey… I’ll keep my options open for that.

You know I started thinking though. With a job like that, a company that has a platform is selling to companies to get them to place their ads on the platform. Now what I do is Search Enginge Marketing (SEM). I help companies get their ads on platforms, i.e. Google AdSense, Yahoo Search Marketing, Microsoft Digital Advertising Solutions. It’s pretty much the other side of the industry. The salaries that are being awarded to the sales people is a sign of how hot the market is right now. So, the question is: “What does that mean for Blackbird e-Solutions?” Well, it means that now is an exciting time to be in the SEM industry, and makes it a great time to offer my service as a premium service. How much can we make in one year??? Hang on because we’re about to find out!!