I came across this post today and I really believe it is something everyone read. Ryan really nailed it!
My core in digital marketing came out of SEO and you may know as the Digital Marketing Strategist, it is something that falls on my shoulders for our clients at Scheffey. So the title of the post might shock you. Why I Stopped Selling SEO Services and You Should, Too.
So here’s the thing. For companies to really be successful online it’s truly about optimizing the web experience not just for a search engine. I’ll let you read the article to see exactly what I mean, but two things really jumped out at me.
“Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?”
Are you just optimizing for Google? If so, you probably need to think bigger than that.
And the way that the author’s girlfriend found furniture for their new apartment. Hint, it wasn’t Google.
The bottom line is SEO is evolving and unless we as digital marketers evolve with it, we will be left in the dust. 
Here’s a link to the post, happy reading: Why I Stopped Selling SEO Services and You Should, Too