bryan coe digital marketing strategist

Of Course I Can Track That, But So What?

of course I can track that, but so what?

As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is

SO WHAT?

You have to ask yourself, “Why is this important? How does this help us better understand our customers? Does this data really help us with actionable insights?”

If you can’t answer yes to at least one of these questions, or justify why the data is relevant in some way, then don’t add that table to your report or add another slide to your presentation deck.

Clear actionable data is much more powerful than puking data just because you can.

Designing Happiness

happiness is what you design for the future

What are you designing?!?   "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading]

Sometimes Google is Smarter Than You Think

sundar pichai google

I learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb. Since starting at Armstrong Floooring, I've been working on the SEO for our new international website. International SEO can … [Continue reading]

The 52nd US State – Wuh What?

52nd US State. What?!?

So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading]

The Power of Social Media for Job Seekers

Armstrong flooring logo

Thank You! This is a follow up to my post about a month and a half ago when I lost my job. I just want to say thank you to everyone that responded and reached out to me via social media and directly. It was a combination of people looking to hire … [Continue reading]

Digital Marketing Plans – Be Prepared!

your digital marketing plan with obstacles

One the most important things you need to be able to do if you work in digital marketing is adapt. It's paramount to create a strategy and plan for how you will accomplish your goals. Whether you want to increase revenue, reignite your client base … [Continue reading]

What Digital Platforms do Teens and Young Millennials Use?

teen and young millennials digital platform usage

Is you're target audience teens or young millennials? Do you know where they hangout online? BI Intelligence did a study to find out. You might be surprised with the results. According to the graph below Facebook is on the decline with Twitter and … [Continue reading]

A New Year a New Adventure!

grit logo

In October of 2014 I merged the company I founded, Blackbird e-Solutions, LLC with Scheffey. Now after almost a year and a half it’s time for my next adventure. It's time for my next adventure! I’m happy to announce that on February 22nd I will be … [Continue reading]

Is Google Analytics Finally Removing Event Spam?

When I went to the events section one of my client's Google Analytics. I received the following notification. This report has been filtered to include only data where there are values for "Event Label" dimension." Does this mean they are … [Continue reading]

Digital Marketing Changes in 2016 [Infographic]

predictions for digital marketing in 2016

Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic. One of the biggest trends that will continue in 2016 is the use of data. Data will drive … [Continue reading]