bryan coe digital marketing strategist

Google Search Console Finally Gets Historical Data!

Everyone that has a Google Search Console account should have recently received a notification “Introducing the new Search Console (beta).”  And if you’re an SEO or a marketing agency you probably been suffering from an onslaught of emails notifying you of this. Google REALLY wants everyone to know about the updated UI and functionality.

But with that minor annoyance aside. It’s like Christmas for SEOs! FINALLY we can now see historical data in GSC, up to 16 months. This means we will be able to finally do year over year comparisons. WOOHOO!! Older than that you won’t be able to see in the tool so you may still need to do some exporting and backups, but this is so much better than the previous 90 days.

To do this:

  1. log into Google Search Console and go to the property you want to look at.
  2. If you end up in the old version. Go to notifications. There you should see the notification about the new GSC and you can click on the link to the new version.
  3. Then go to “Performance”
  4. At the top you’ll see the standard filter for “Last 3 months”
  5. Click the edit pencil
  6. Then choose “Full Duration” to get the last 16 months.

Your report should then look something like the one below.

Google Search Console full duration report

Whopper Neutrality (AKA Net Neutrality)

whopper neutrality - net neutrality

You may have seen me share information about Net Neutrality and try to explain what it really means to real people. Something like: In reality the recent FCC ruling will likely end up costing consumers a lot more money and hurt innovation and the US … [Continue reading]

Facebook Says Goodbye To Brands (and Businesses and Media)

facebook zuckerberg people first

You may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new … [Continue reading]

Google Updates Meta Descriptions Length – But Don’t Panic!

google updates meta description length

OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here's why. If  you have searched for anything recently you may have noticed a lot more text under each result.  Google has changed their rules for meta … [Continue reading]

Google’s Year in Search 2017

sundar pichai google

How did you search this year?  View the trending list for 2017.   … [Continue reading]

Why Conversion Attribution Modeling is Important – Who Gets the Credit?

“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution.  Like the above quote says, … [Continue reading]

Why You Always Need Editors #HomeDepot

home depot SEO - bad meta description

As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading]

If You Can’t Measure IT, Should You Do IT?

analyitcs graph - if you can't measure it don't do it.

In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading]

Of Course I Can Track That, But So What?

of course I can track that, but so what?

As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading]

Designing Happiness

happiness is what you design for the future

What are you designing?!?   "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading]