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Sometimes Google is Smarter Than You Think

sundar-pichai-google-ceoI learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb.

Since starting at Armstrong Floooring, I’ve been working on the SEO for our new international website. International SEO can be quite complicated especially when you are using the same language in multiple countries. I know I’ve been quiet in terms of blogging for a long time, but I’ll be posting about some of the interesting things I’ve learned and accomplished with the new site.

Anyway, what I learned today has to do with a bug. Something went wrong in AEM (Adobe’s content marketing platform) and some of our non-English sites were showing the URL as their title. So if you went the sites and looked in your browser’s tab you’d see a URL instead of the title of the page. Google crawled the site while the bug was still in place, but was able to determine a title.

Armstrong Commercial Flooring Mexico SERP result

Since this isn’t actually the title I did some digging to see where it could have come from. It turns out it is the Alt-Text from the logo. I didn’t realize Google would look there if there was no proper title on the page. Great!

But then I checked the respective English version of the Mexican site, which does have an actual title on the page, but Google is still using the Alt-Text from the logo. So smart, but at the same time so dumb. Oh well.

 

The 52nd US State – Wuh What?

52nd US State. What?!?

So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading]

The Power of Social Media for Job Seekers

Armstrong flooring logo

Thank You! This is a follow up to my post about a month and a half ago when I lost my job. I just want to say thank you to everyone that responded and reached out to me via social media and directly. It was a combination of people looking to hire … [Continue reading]

Digital Marketing Plans – Be Prepared!

your digital marketing plan with obstacles

One the most important things you need to be able to do if you work in digital marketing is adapt. It's paramount to create a strategy and plan for how you will accomplish your goals. Whether you want to increase revenue, reignite your client base … [Continue reading]

What Digital Platforms do Teens and Young Millennials Use?

teen and young millennials digital platform usage

Is you're target audience teens or young millennials? Do you know where they hangout online? BI Intelligence did a study to find out. You might be surprised with the results. According to the graph below Facebook is on the decline with Twitter and … [Continue reading]

A New Year a New Adventure!

grit logo

In October of 2014 I merged the company I founded, Blackbird e-Solutions, LLC with Scheffey. Now after almost a year and a half it’s time for my next adventure. It's time for my next adventure! I’m happy to announce that on February 22nd I will be … [Continue reading]

Is Google Analytics Finally Removing Event Spam?

google-analytics-logo

When I went to the events section one of my client's Google Analytics. I received the following notification. This report has been filtered to include only data where there are values for "Event Label" dimension." Does this mean they are … [Continue reading]

Digital Marketing Changes in 2016 [Infographic]

predictions for digital marketing in 2016

Here are some very interesting predictions to what the digital marketing landscape will look like in 2016, according to the following Signal infographic. One of the biggest trends that will continue in 2016 is the use of data. Data will drive … [Continue reading]

Speak More Than One Language? Then You Can Relate To This

forgot work in this language

This is for all the bi-lingual and multi-lingual people out there. I'm sure you've had this problem. Haha! … [Continue reading]

How Do I Prove My Marketing Value? What Should I Measure?

diagram for tracking ROI

These days when it comes to Digital Marketing we pretty much have the ability to measure anything we want. The bigger challenge is deciding is what really matters. I often here the questions. How do I prove my marketing value? How do I calculate … [Continue reading]