bryan coe digital marketing strategist

Facebook Says Goodbye To Brands (and Businesses and Media)

facebook zuckerberg people firstYou may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new “Explore” tab for some users. It seems that this will roll out to all users.

Facebook for Business can still be effective

This is important to for businesses because this solidifies further that Facebook will be “pay to play” platform for brands. This doesn’t mean it can’t be used effectively, you just have to be aware of the rules and how the platform is evolving.

In a Facebook post, Mark Zuckerberg wrote:

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”

Zuckerberg also commented about how the future Facebook feed will look,

“Less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

Do you think this will make Facebook better?

Google Updates Meta Descriptions Length – But Don’t Panic!

google updates meta description length

OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here's why. If  you have searched for anything recently you may have noticed a lot more text under each result.  Google has changed their rules for meta … [Continue reading]

Google’s Year in Search 2017

sundar pichai google

How did you search this year?  View the trending list for 2017.   … [Continue reading]

Why Conversion Attribution Modeling is Important – Who Gets the Credit?

“First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.” ~A. Kaushik Many analytics reporting platforms use First touch as their default for conversion attribution.  Like the above quote says, … [Continue reading]

Why You Always Need Editors #HomeDepot

home depot SEO - bad meta description

As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no … [Continue reading]

If You Can’t Measure IT, Should You Do IT?

analyitcs graph - if you can't measure it don't do it.

In this world of all things digital if you can't measure it you probably shouldn't do it. In the marketing world of yesteryear TV, Radio, billboard advertisers sold ads on hunches, beliefs and maybe correlation at best. We believe 1,000 people drive … [Continue reading]

Of Course I Can Track That, But So What?

of course I can track that, but so what?

As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is SO WHAT? You have to ask yourself, “Why is this … [Continue reading]

Designing Happiness

happiness is what you design for the future

What are you designing?!?   "Happiness isn't something you postpone for the future, it is something you design for the present" -Jim Rohn … [Continue reading]

Sometimes Google is Smarter Than You Think

sundar pichai google

I learned something new today that made me realize Google is sometimes smarter than you think and yet still pretty dumb. Since starting at Armstrong Floooring, I've been working on the SEO for our new international website. International SEO can … [Continue reading]

The 52nd US State – Wuh What?

52nd US State. What?!?

So I was running a report today to see the traffic to our site per US state. Adobe Analytics returned 52 states. Of course I thought that was odd. Digging a little deeper I realized they were counting DC as a state. Ok I get that, but check out what … [Continue reading]