Me

I saw a post on LinkedIn today. Actually, it was a promotion for a health program, but it hit a cord nonetheless.

This statistic is what hit home.

The average male in the USA lives to 74 Years Old. That means you are middle aged at 37. Only 1 in 5 men will see 85.

Here’s to trying to be in the 1 in 5!

The best way I know how is to eat healthy and keep moving. If you stop being active you risk of all kinds of diseases and health problems drastically increases.

So, Keep Moving So You CAN “Keep Moving”

Another night of Youth Sports, uh, had my son’s soccer over here, and now it’s lacrosse. On the other side. My daughter’s gymnastics.

There’s so, there’s so much going on. I didn’t have half these opportunities when I was a kid, but just got me thinking about coaching and volunteer coaches. It’s tough. It’s like these guys out here are paid. They’ve had training, trained to be coaches.

Same as lot ones over there with the gymnastics, the volunteers, uh, because you what doing, never coached. That was loud.

But so you end up googling a bunch of stuff, trying to figure out is this good for their age and this good for kids I’m coaching? You have no idea. We can solve that for you. We can help with that. We have a program that gives you the whole system for an entire season, for every session,  every practice.

And it costs about as much as a cup of coffee. For $5.95 you can get all that. And if you have questions you can contact us.

So check it out. The link is down below.

Full Season Youth Soccer Training Plans

SEO – Search Engine Optimization
Should it just be Search Optimization?

People have been searching for businesses long before search engines existed.

If you’re old enough to remember looking for something in the Phone Book or the Yellow Pages, you might remember company names like: AAA Plumbing, A Plus Carpet Cleaners, etc.

They were optimizing for search!

Transcript:

 Check this out. So, I started my son to practice today, and I saw a truck that said BB Plumbing. It occurred to me that, you know, I’m an SEO search engine optimization, and we talked, people talk about it’s dying, but it’s really just an evolution mis going on since marketing began old enough to look back at.

Or know what Yellow Pages is, or a phone book. You might remember how many A and A plumbing or AAA carpet cleaning or A plus car wash. That was people optimizing search. People were searching in the phone book for businesses, so they put a bunch of A’s in front of the name so it would show up first.

Think about it.

One thing I’m learning through the acquisition process is that small business founders too often overvalue their businesses.

I, too, am a founder. My first business, Blackbird e-Solutions LLC, is my first baby. I put a lot of sweat and tears into making it a vehicle that supports me and my family.

However, I realize that if I were to sell it, it would be worth what the numbers tell us. Sure, it has “great potential,” and the money and effort I put into it over the years is worth A LOT. But the valuation for sale would be based on a multiple of what the company made in the past 1-3 years.

Part of the problem is that Silicon Valley and the investment culture have made people think they should get a billion-dollar exit because they put “so much effort in.” Or that just because the company is making $1 million in revenue (and no profit), it can be sold for millions of dollars.

The reality is that only rare companies get to that level.

If your company makes $100,000 in profit, you likely can’t sell it for $1,000,000. I probably won’t be over $500,000. Currently, multiples are typically between 2-5. Some businesses like SAAS push the multiples higher, though.

So, if you want to sell your small business, take a deep breath. Then, look at the numbers. Be realistic with what the company has made over the last 12 months. Then, use a multiple of the profit to get your asking price. Remember, revenue is important, but the business will be evaluated on the amount of profit.

When you see that number, do you still want to sell?