SEO – Search Engine Optimization
Should it just be Search Optimization?
People have been searching for businesses long before search engines existed.
If you’re old enough to remember looking for something in the Phone Book or the Yellow Pages, you might remember company names like: AAA Plumbing, A Plus Carpet Cleaners, etc.
They were optimizing for search!
Transcript:
Check this out. So, I started my son to practice today, and I saw a truck that said BB Plumbing. It occurred to me that, you know, I’m an SEO search engine optimization, and we talked, people talk about it’s dying, but it’s really just an evolution mis going on since marketing began old enough to look back at.
Or know what Yellow Pages is, or a phone book. You might remember how many A and A plumbing or AAA carpet cleaning or A plus car wash. That was people optimizing search. People were searching in the phone book for businesses, so they put a bunch of A’s in front of the name so it would show up first.
Think about it.