bryan coe digital marketing strategist

Google TV – Combining TV with the Internet

Google TVI’ve heard mixed reviews about Google TV. I read an article on Forbes today that gave a pretty good explanation of what to expect. Basically, it’s an ongoing development. Google releases products that are still in development because they want third parties to develop apps, new advertising and business models as well as other ideas. This is what makes the product. Looking at the Android mobile OS, it was pretty terrible at the start, but since developers have been allowed to create apps based on the OS it has become a true competitor to the iPhone. In fact it is on track to have more users than Apples OS.

I love the idea of Google TV. Microsoft and Apple have been trying to bring the internet into the living room for years without much success. Most of the other TVs that include internet are not full blown internet, but a series of apps limiting access. Even with it’s “under development” status, I think this has the best shot to achieve a seamless combination of the two. I’m seriously considering Google TV as my next TV, but I just hope they make it easy to upgrade as the product develops.