bryan coe digital marketing strategist

Google Launched New Music Service Today

Google launched their new music service today amid an uproar from music labels: Music Beta by Google What I don’t get is, why do Google/Amazon/Apple need the approval of the music industry for a service to store files. If I buy my music it is my legitimately they are mine right? Then what business is it where I store them. If want to sign up for a service that allows me to use those files across devices and remotely, that’s my business.

The music industry is so scared of any kind of innovation. Every time someone develops a new way to listen to music they start lawyering up to fight the innovation.

Hey music labels, about this. Hire some innovative people to develop services like Google, Amazon and Apple, then you can get a piece of the pie too. Haven’t you learned yet? Innovate or die!

death-of-music-industry

Amazon Takes a Shot at Apple With it’s New Cloud Drive & Cloud Player

Amazon is taking a shot at Apple’s dominance in the online music industry with it’s new Cloud Drive and Cloud Player.

Here’s what Amazon has to say about it.

“Managing a digital music collection can be a bit of a mess. It’s possible to buy music from your phone, but then it might get stuck there. It’s possible to buy music from your work computer, but then you have to remember to transfer it to your home computer…”
“…We’re solving those problems today with tow important new offerings: Amazon Cloud Drive and Amazon Cloud Player. Cloud Drive is your personal disk drive in the cloud. Anything you put in Cloud Drive is robustly stored in Amazon’s datacenters. You can upload your music collection to Cloud Drive, as well as any other digital documents.”
“Cloud Player comes in two varieties: Web and Android. All you need is a computer with a web browser and you can listen to your music with Cloud Player for Web – no software to install – just a web browser. The Android version is an app that lets you do the same thin from your Android phone or tablet.”

Rumor has it that Apple has something similar in the works, but really I don’t see them giving away the free space on their servers like Amazon.

“To start we’re giving you 5 GB of free Cloud Drive storage. Plus, new purchases from the Amazon MP3 Store are stored for free and do not count against your storage quota.”

In the end you can see how Amazon will get you hooked on using the cloud and want more. You can store what ever you want on the cloud drive. It’s the old give away something for free and people will ask for more, and that’s where you charge.

It will be interesting to see how this fairs. Android based phones continue to grow in sales and with all the new Android based tablets coming out, this could be a very strong market in the future.