bryan coe digital marketing strategist

Google Updates Meta Descriptions Length – But Don’t Panic!

google updates meta description length

OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here’s why.

If  you have searched for anything recently you may have noticed a lot more text under each result.  Google has changed their rules for meta descriptions that show up in search results.  Although meta descriptions are not part of the ranking algorithm, they do play a role in whether people click or not. The change means that Google may show up to 320 characters instead of the previous 160 characters.

This is what Google is saying about the change.

The fact that our snippets have gotten longer doesn’t change the fundamentals of writing a description tag. They should generally inform and interest users with a short, relevant summary of what a particular page is about

What this means is that we now have the freedom to write longer descriptions, however if you are happy with your current descriptions you don’t need to change them. If you’re not happy with them or you think you could do a better job with more characters, now is your change to write a bit more.

What it doesn’t mean is that we should stuff a bunch of keywords and junk in there in order to try to trick the search engines.

As always, Google may or may not use the meta descriptions you write. Well written enticing descriptions that describe the content of the page will continue to be best practice, and will give a better chance that Google will use them and that people will click. .

If you’re interested in reading more about this, check out this article from Search Engine Land.

Google: Fundamentals of writing meta descriptions don’t change with longer search snippets

Why You Always Need Editors #HomeDepot

As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no matter how little or if it seems like something trivial that is behind the scenes.

After all, you don’t want people to miss your best iffer!

Sometimes things slip through.. even for big national companies!

home depot - bad meta description

Should You Stop Selling SEO Services? This Guy Thinks So

I came across this post today and I really believe it is something everyone read. Ryan really nailed it!

My core in digital marketing came out of SEO and you may know as the Digital Marketing Strategist, it is something that falls on my shoulders for our clients at Scheffey. So the title of the post might shock you. Why I Stopped Selling SEO Services and You Should, Too. 
So here’s the thing. For companies to really be successful online it’s truly about optimizing the web experience not just for a search engine. I’ll let you read the article to see exactly what I mean, but two things really jumped out at me.
“Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?”
Are you just optimizing for Google? If so, you probably need to think bigger than that.
And the way that the author’s girlfriend found furniture for their new apartment. Hint, it wasn’t Google.
The bottom line is SEO is evolving and unless we as digital marketers evolve with it, we will be left in the dust. the evolution of seo from cavemen to today

Here’s a link to the post, happy reading: Why I Stopped Selling SEO Services and You Should, Too

Should I tweak my titles and descriptions to improve my CTR?

A little advice from Matt Cutts to help you get through your Friday afternoon doldrums.

Question: Should I tweak my titles and descriptions to improve my clickthrough rate (CTR)?

Answer: Watch the video to find out 😉


I definitely agree with Matt on this. You should be writing the Title and Description Tags that entice people to click. You can show well in search results, but if you can’t get anyone to click, then it doesn’t really matter. To take it even further, match the call to action to a what you want people to do on the page and you’ll get better conversions.

And we all know Conversions are KING!

Really tired of “SEO Pros” from India friending me on Facebook!!

So, as many of you know I’m on Facebook. I use it for personal and professional reasons. So, I keep getting friend requests from people who work for some company in India. I’m not going to dignify them by giving their name or a link either, because that would just help them. They know who they are! But, anyway… What they do is friend you and if you accept they start chatting with you and throw a bunch of web addresses at you and then start asking for outsourced SEO projects. It’s really agressive and quite frankly annoying! And by the way.. the site is crap. The English on the site is very poor.
I made the mistake, twice now, of accepting the friend request. Dumb I know. The second time was a bit better. The person on the other end could kind understand what I was saying.. I think. The first one’s English was so bad he didn’t know that I was taking the piss out of him… or US English “making fun of him” 😉 …
So, seriously. If you are a self proclaimed “SEO Pro” from India.. don’t waste your time trying to friend me. Got it???

A Nice Pat on the Back for the Blackbird e-Solutions SEO Team

From e-Life: Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

If you remember in the past six months I’ve posted about a Search Engine Optimization client of ours, Superior Wash of PA (See links below). There was some buzz about the deal because the Lancaster Chamber of Commerce was excited that we made our connection at the new members welcome event. It was the first event I visited for Blackbird e-Solutions. The subsequently did an article about us in their monthly newsletter.

The project was finished several months ago, which has given enough time for an evaluation of the effectiveness of the campaign. It took about a month for the sites to climb into a good position in the search engines, but then as you can see in my previous posting: SEO Project a Success for Superior Wash of PA they, reached a top ranking. Today I received the following email from Jen at Superior Wash:

I just wanted to tell you that we have had an increase in Superior Wash’s website traffic. I am sending out 3 quotes to companies who found us on the web and completed the “contact us” form! Very exciting! I owe that all to you and I just wanted you to know it’s working!!

Hope you are having a good summer and maybe I’ll see you at a Chamber event

This is great news! I’m excited that they are seeing results from our campaign. It’s always good to have satisfied customers. 😉

Other Superior Wash of PA posts:
SEO Project a Success for Superior Wash of PA
Blackbird e-Solutions Secures SEO Deal With Accubright Systems, LLC and Superior Wash
Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter!

I Was Featured in Lancaster County Chamber of Commerce and Industry Newsletter!

From e-Life Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

Check this out last month I was featured in the Lancaster Chamber of Commerce Newsletter!

I joined the chamber last fall and then attended a new members welcome event in January. During the event everyone had to get up and give their 30 second speech about their business. One of the ambassadors for the chamber, Jen Strobel of Superior Wash of PA and Accubright Systems LLC, heard what I had to say and approached me after the meeting. She said she was looking for help with getting found on-line, or Search Engine Optimization. We talked some and she contacted me a few weeks later. As you may have seen in my earlier posts, they are now a client. Afterwards I sent a note to the chamber to thank them and they were so excited about the success of the chamber meeting they decided to do an article about us in the Chamber Newsletter! Check it out here:

Chamber Event Pays Dividends to Three Members

The project with Accubright Systems, LLC is still underway, but you can read about the success we have had with Superior Wash here:

SEO Project a Success for Superior Wash of PA

SEO Project a Success for Superior Wash of PA

From e-Life Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

This is a follow up to my posting on February 29th, 2008: Blackbird e-Solutions Secures SEO Deal With Accubright Systems, LLC and Superior Wash.

In conjunction with their sister company Accubright Systems, LLC, where 4 pages were to be optimized, Blackbird e-Solutions was contracted to optimize 1 page for Superior Wash’s site. The page to be optimized was their mobile truck washing services page….

…Superior Wash’s target search query “mobile tuck washing lancaster pa“, the page Mobile Truck Washing and On-Site Fleet Cleaning Services- Superior Wash of PA, is ranked number 1.

Read the full story at e-Life: SEO Project a Success for Superior Wash of PA

Blackbird e-Solutions Procures SEO Deal with TriStarr Staffing

On January 16, 2008, Blackbird e-Solutions signed a deal with TriStarr Staffing to take over their Search Engine Optimization (SEO) campaign.

TriStarr Staffing is a leading staffing company serving central and eastern Pennsylvania, that specializes in Administrative and Professional Staffing. They plan to use SEO to help continued promotion of their well known specialties, as well as their newer services such as Recruiting Support and Human Resources Advisory Services.

The project will be a collaboration with the marketing firm; Haley Marketing Group. Haley will be creating the site design and the copy. BbeS is providing “Organic Site Optimization”, which includes the following: Site Evaluation, Keyword Research and Analysis, Site Optimization and Manual Submission to Major Search Engines. (Follow the link for more information about our Search Engine Optimization services or Contact Us).

We look forward to working with TriStarr Staffing, as well as collaborating with Haley Marketing Group.

I’ll also post and update when the site goes live.

From: e-Life Discussion about Blackbird e-Solutions and the Tech and Localization Industries

How’s that go? When it rains it poors…

Wow, It’s a really exciting time right now. I have hardly had time to blog. Shame on me. 😉 I’ve certainly hit the ground running and things are really starting to role. I already have a number of projects in the working.