bryan coe digital marketing strategist

Social Media Engagement is Not a Strategy

I came across this presentation today. I’ve seen Mark Schaefer speak before, he’s pretty good, but I have to admit when I first read the title I thought it was just more link bait.  After reading the power point I have to agree though, Social Media engagement is not in itself a strategy.

I’ve seen some local cases where people have had tons of followers and engagement, but still couldn’t afford the $15 for a co-working space membership. How does that happen?

The main thing you can learn from this presentation is social media engagement is only useful when it is tied to measurable business objectives. For example:

  • Lead Generation
  • Customer Acquisition
  • Customer Service
  • Product Sales
  • Product Development
  • You get the picture, right?

Have a look at the presentation and let me know what you think in the comments.

Is Cheaper Really Better?

There will always be someone that says they can do it cheaper. But the real question is, “Is cheaper really better?”  I would say more times than not, it is not. From a business sales perspective if you compete on price and strive to be the cheapest, you will end up with cheap clients. From a buying perspective, if all you care about is that you get something for the lowest price, you will end up with something that is worth low quality.

There will always be someone that will do it cheaper

To build a solid business,

compete on quality and service not price.