bryan coe digital marketing strategist

Of Course I Can Track That, But So What?

of course I can track that, but so what?

As analytics experts, this is the question we have to ask ourselves every time we work on reporting. With today’s tools we can track just about anything you can think of, but the real question is

SO WHAT?

You have to ask yourself, “Why is this important? How does this help us better understand our customers? Does this data really help us with actionable insights?”

If you can’t answer yes to at least one of these questions, or justify why the data is relevant in some way, then don’t add that table to your report or add another slide to your presentation deck.

Clear actionable data is much more powerful than puking data just because you can.

Online Advertising Jobs Super Hot

I was just reading an article in Fortune Magazine yesterday about how hot the job market for online advertising sales has become. Here’s a link to the article: Hot Job: Selling Web Ads I was quite shocked. If read the article you’ll see they are talking about NYC salaries of $500,000 a year! I mean wow, this sounds like the 90’s again. After reading the article I didn’t really believe it either. So, I jumped over to careerbuilder.com and did a search (online advertising) for the Philly area. Most of the listings didn’t show salaries, but I did find a good example:

  • Base Pay:
    $50,000.00 – $200,000.00 /Year
  • Commission:
    $100,000.00
  • Other Pay:
    Full benefits and expense allowance

  • WOW! I mean it’s a sales job so you are surely expected to work like a dog and you have to perform or you’re gone. I’m not really looking for a “job”, but hey… I’ll keep my options open for that.

    You know I started thinking though. With a job like that, a company that has a platform is selling to companies to get them to place their ads on the platform. Now what I do is Search Enginge Marketing (SEM). I help companies get their ads on platforms, i.e. Google AdSense, Yahoo Search Marketing, Microsoft Digital Advertising Solutions. It’s pretty much the other side of the industry. The salaries that are being awarded to the sales people is a sign of how hot the market is right now. So, the question is: “What does that mean for Blackbird e-Solutions?” Well, it means that now is an exciting time to be in the SEM industry, and makes it a great time to offer my service as a premium service. How much can we make in one year??? Hang on because we’re about to find out!!