bryan coe digital marketing strategist

Launch Day! Analytics Migration From Adobe to Google Analytics

adobe analytics vs google analytics

For the last few months I’ve been working on a project to migrate our analytics from Adobe Analytics and Dynamic Tag Manager (DTM) to Google Analytics and Google Tag Manager (GTM). The project encompasses 3 main sites with around a half million visits per month, plus about 9 other smaller or internal sites.

The motivation for the change was an effort to simplify our analytics as well as to replace an overly complex implementation that was in my opinion botched by the vendor we used to implement it. Plus, there’s a small cost difference since we have found that the free version of Google Analytics suits our needs currently. We also have the option to upgrade to the paid version in the future if needed.

Today will be filled with testing, but once it all settles down I’ll post a full report on how the migration went and the pros and cons of the two platforms as well why we decided Google was a better choice.

Is Google Analytics Finally Removing Event Spam?

google analytics logo

When I went to the events section one of my client’s Google Analytics. I received the following notification.

google analytics event notification for event spam

This report has been filtered to include only data where there are values for “Event Label” dimension.”

Does this mean they are finally getting a handle on removing event spam. We’ve been fighting with it for months maybe even years. It would be great if Google finally found a way to remove it.

What is “event spam?”   With Google Analytics you can add code to your site so that you can track things such as clicks to play a video, view an image gallery, click on a link to an external site and more. There are unfortunately rogue sites of developers that add code to their site and steal analytics code from other sites so that strange things like, “For event management use spammersdomain.com.”

Typically this has to be filtered out in the Google Analytics dashboard, but it appears the new filter applied by Google does this for you.

Nice! Thanks Google.

How Remarketing Works (Infographic)

how remarketing works with Adwords and Google Analytics