bryan coe digital marketing strategist

Google’s New Mobile-Friendly Update Does Not Affect AdWords

google adwords logoYou may have heard the news from Google that they have updated their algorithm to include mobile-friendliness as a ranking signal. The update, which went into effect on April 21, 2015, will only affect organic search, NOT paid search/AdWords.  In fact mobile-friendliness has been part of the AdWords quality score since 2011.

This was confirmed by Kate O’Donovan from the Google AdWords team in Dublin. She posted the announcement in the Google AdWords Help forum:

Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

 While this change will not impact your advertising campaigns, mobile friendliness has been an ads quality factor since November 2011

She also ended her post by stating it even more clearly:

Remember this update will not affect your AdWords performance or your individual Quality Scores.

What’s the take away from this? Well, if you haven’t updated your site to be mobile friendly and you’re running paid search ad campaigns with AdWords, you’re probably already taking a hit on your quality score for mobile ads. You can overcome this, but generally if you want to overcome poor quality scores, you will end up paying more for your clicks. But the most recent update to Google’s Algorithm will not change this.

Want to check if your pages are mobile-friendly? Google gives us a great tool for this: Google’s Mobile Friendly Test Tool. They’ve also created a guide to help you get your site mobile-friendly: Google Mobile Guide

 

Can You Save Your CTR? | Google Drops Bold In AdWords Title

google adwords logo
When was the last time you looked at your AdWords ads in a live Google search?  Been a long time? You might want to check it out.

In the last few weeks Google has made a very subtle change to the way the display their AdWords ads. Can you spot the difference?

google removes bolding in titles in adwords ads

 

Not seeing it?  Let me help.

Keywords are no longer bolded in titles. 

Now you might be wondering why this is important. Well, it has been a common practice to use your keywords or keyword insertion in the titles of ads. This was a great way to get searchers attention. They just searched for “cheap flights” and voila! There it is in your ad. So the searcher sees that your ad is exactly what they are looking for and they click on it.

If you’re like me you probably already forgot it used to look like so here’s an example.

Google Adwords keyword bolding in header

Now that Google has taken that away by removing the bolding in titles, advertisers should shift their focus to the description and display URL. And we’re in luck because keyword bolding is still works there.

Why, why, WHY!

Why would Google do this. Well, look at it this way. If every advertiser is using keyword insertion for their titles, guess what… Every ad is going to look the same. Every time someone searches for “dog sitters” all the ads have the same title. Yep you guessed it “Pet Sitters” BORING! Even more so now that there is no bolding.

Google may have realized that this made their less attractive to visitors and they weren’t clicking on the ads enough and instead were opting to click on the natural search results. This hurts their revenue and can hurt your CTR (clickthrough rate), which in turn can hurt your quality score. Yikes!

What does this mean for my AdWords Ads?

It means that you can now get more creative with your headlines, which might give you more space to work with. This gives you a chance to differentiate your ads. By differentiating your ads you can work to improve your CTR and in turn your Quality Score. It’s important to remember how your ad copy impacts the performance of your paid search. Using keyword insertion in the other parts of your ad you can still take advantage of bolding while it still lasts there.

How Remarketing Works (Infographic)

how remarketing works with Adwords and Google Analytics

Google AdWords Certification Custom Frame and Certificate – The Unboxing

Earlier this summer Google offered a custom frame and professionally printed certificate for their AdWords Certification program for Google Partners. So, took advantage of the offer and renewed my certification.

Yesterday I received my brand new certificate and frame, check out the pics from the unboxing!

The unsuspecting plain white box with the Google Partners logo.

Bryan Coe Google AdWords Certificate unboxing - 1

 

Nicely packed so it would get here in one piece.

Bryan Coe Google AdWords Certificate unboxing - 2

 

And there is it is in its full glory.

It looks great on the wall in my new office!

Google-AdWords-Certificate-unboxing---3

It’s Official: Google Adwords Qualified – Individual Certification

It’s finally official. All this time I have been using Google AdWords and training others to use it, I never actually took the tests for certification. This weekend I finally did, and guess what. It was a piece of cake! In the grand scheme of things, it doesn’t change my ability, but its one tick off the professional bucket list. And plus, now Google officially agrees that I’m a qualified Paid Search professional. Haha!

Bryan Coe Google AdWords Qualified Individual Certification