bryan coe digital marketing strategist

I will take an S for one million

Pat can I buy a vowel? Wait! Make it an “S”. “Ok, that’s $1-million.” What?!? I thought you only had to buy vowels??? Oh the state of the alphabet these days.

“S” may be the most expensive letter on the internet. Well, at least is for the British travel company that recently bought the domain cruises.co.uk for 560,000 pounds ($1.1mln). Seeing that they already own cruise.co.uk, that’s the price of an “S”. The company bought the domain from a German travel company in a bid to continue their dominance in the highly competitive cruise market. “Cruises” consistently performs at the top terms Googled for the travel industry, and “cruise” is a close behind. The amount bests the previous deal of $300,000 paid for .co.uk domain last year.

From e-Life Discussions about Blackbird e-Solutions and the Tech and Localization Industries