bryan coe digital marketing strategist

Why You Always Need Editors #HomeDepot

As SEOs we often look at a lot of website pages. It can sometimes be monotonous to write meta-descriptions, titles, H1 copy and other SEO bits that go into a site. But it’s always a good idea to have an editor (or at least a second set of eyes) no matter how little or if it seems like something trivial that is behind the scenes.

After all, you don’t want people to miss your best iffer!

Sometimes things slip through.. even for big national companies!

home depot - bad meta description

Should I tweak my titles and descriptions to improve my CTR?

A little advice from Matt Cutts to help you get through your Friday afternoon doldrums.

Question: Should I tweak my titles and descriptions to improve my clickthrough rate (CTR)?

Answer: Watch the video to find out 😉

 

I definitely agree with Matt on this. You should be writing the Title and Description Tags that entice people to click. You can show well in search results, but if you can’t get anyone to click, then it doesn’t really matter. To take it even further, match the call to action to a what you want people to do on the page and you’ll get better conversions.

And we all know Conversions are KING!

Micro-Moments That Every Marketer Should Know

This spring Google Announced that mobile-search has surpassed desktop search in the US. Knowing this we as marketers need to evolve to understand how people are going online and what is driving their usage.

What micro-moments are driving engagement for your brand?

Check out the infographic from Google.

4 New Moments Every Marketer Should Know

4-new-moments-every-marketer-should-know

Google’s New Mobile-Friendly Update Does Not Affect AdWords

google adwords logoYou may have heard the news from Google that they have updated their algorithm to include mobile-friendliness as a ranking signal. The update, which went into effect on April 21, 2015, will only affect organic search, NOT paid search/AdWords.  In fact mobile-friendliness has been part of the AdWords quality score since 2011.

This was confirmed by Kate O’Donovan from the Google AdWords team in Dublin. She posted the announcement in the Google AdWords Help forum:

Starting Today, April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

 While this change will not impact your advertising campaigns, mobile friendliness has been an ads quality factor since November 2011

She also ended her post by stating it even more clearly:

Remember this update will not affect your AdWords performance or your individual Quality Scores.

What’s the take away from this? Well, if you haven’t updated your site to be mobile friendly and you’re running paid search ad campaigns with AdWords, you’re probably already taking a hit on your quality score for mobile ads. You can overcome this, but generally if you want to overcome poor quality scores, you will end up paying more for your clicks. But the most recent update to Google’s Algorithm will not change this.

Want to check if your pages are mobile-friendly? Google gives us a great tool for this: Google’s Mobile Friendly Test Tool. They’ve also created a guide to help you get your site mobile-friendly: Google Mobile Guide

 

Can You Save Your CTR? | Google Drops Bold In AdWords Title

google adwords logo
When was the last time you looked at your AdWords ads in a live Google search?  Been a long time? You might want to check it out.

In the last few weeks Google has made a very subtle change to the way the display their AdWords ads. Can you spot the difference?

google removes bolding in titles in adwords ads

 

Not seeing it?  Let me help.

Keywords are no longer bolded in titles. 

Now you might be wondering why this is important. Well, it has been a common practice to use your keywords or keyword insertion in the titles of ads. This was a great way to get searchers attention. They just searched for “cheap flights” and voila! There it is in your ad. So the searcher sees that your ad is exactly what they are looking for and they click on it.

If you’re like me you probably already forgot it used to look like so here’s an example.

Google Adwords keyword bolding in header

Now that Google has taken that away by removing the bolding in titles, advertisers should shift their focus to the description and display URL. And we’re in luck because keyword bolding is still works there.

Why, why, WHY!

Why would Google do this. Well, look at it this way. If every advertiser is using keyword insertion for their titles, guess what… Every ad is going to look the same. Every time someone searches for “dog sitters” all the ads have the same title. Yep you guessed it “Pet Sitters” BORING! Even more so now that there is no bolding.

Google may have realized that this made their less attractive to visitors and they weren’t clicking on the ads enough and instead were opting to click on the natural search results. This hurts their revenue and can hurt your CTR (clickthrough rate), which in turn can hurt your quality score. Yikes!

What does this mean for my AdWords Ads?

It means that you can now get more creative with your headlines, which might give you more space to work with. This gives you a chance to differentiate your ads. By differentiating your ads you can work to improve your CTR and in turn your Quality Score. It’s important to remember how your ad copy impacts the performance of your paid search. Using keyword insertion in the other parts of your ad you can still take advantage of bolding while it still lasts there.

It’s Official: Google Adwords Qualified – Individual Certification

It’s finally official. All this time I have been using Google AdWords and training others to use it, I never actually took the tests for certification. This weekend I finally did, and guess what. It was a piece of cake! In the grand scheme of things, it doesn’t change my ability, but its one tick off the professional bucket list. And plus, now Google officially agrees that I’m a qualified Paid Search professional. Haha!

Bryan Coe Google AdWords Qualified Individual Certification

Google in 2012 What’s New

I recently started a series of post over on my company blog about the changes that Larry Page and Google have recently made. They are doing some very interesting and in some cases scary things. Check out the excerpts from the first two posts in the series.

New Google Search Ad Placement

The first update you may have noticed as you were using Google Search is a redesign of ad placement. Ads that previously appeared on the right side of search results will in some cases be moved to below search results.

If you want to know if your ads are performing better in the top positions as apposed to all other positions, you’re in luck. Google will soon be launching a custom “Top vs. Other” segment. All placements on the side, at the bottom are labeled and other experimental placements will be labeled as “other”.

Read the full post: The New Google. Does “Don’t be Evil” Still Apply? – Part 1

YouTube Homepage Makeover

The new redesign, which YouTube describes as the biggest redesign in history, is a move to personalize the user experience on the site as well as better integration with social media services. Plus if that wasn’t enough, Google has changed the focus of the site to a channel centric experience, which puts them in competition with broadcast and cable tv.

When you first log in you’ll notice that the homepage is focused around channels and the “homepage feed.” The feed contains the channels that a user is subscribed to, which can contain channels such official music from the Warner Music Group, video hobbyists or branded channels. Users can control what is in their feed with the navigation bar on the left and recommended videos and ads populate the right column. It looks very similar to social media sites such as Facebook.

Read the full post: YouTube Update: The New Google. Does “Don’t be Evil” Still Apply? – Part 2

Really tired of “SEO Pros” from India friending me on Facebook!!

So, as many of you know I’m on Facebook. I use it for personal and professional reasons. So, I keep getting friend requests from people who work for some company in India. I’m not going to dignify them by giving their name or a link either, because that would just help them. They know who they are! But, anyway… What they do is friend you and if you accept they start chatting with you and throw a bunch of web addresses at you and then start asking for outsourced SEO projects. It’s really agressive and quite frankly annoying! And by the way.. the site is crap. The English on the site is very poor.
I made the mistake, twice now, of accepting the friend request. Dumb I know. The second time was a bit better. The person on the other end could kind understand what I was saying.. I think. The first one’s English was so bad he didn’t know that I was taking the piss out of him… or US English “making fun of him” 😉 …
So, seriously. If you are a self proclaimed “SEO Pro” from India.. don’t waste your time trying to friend me. Got it???

A Nice Pat on the Back for the Blackbird e-Solutions SEO Team

From e-Life: Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

If you remember in the past six months I’ve posted about a Search Engine Optimization client of ours, Superior Wash of PA (See links below). There was some buzz about the deal because the Lancaster Chamber of Commerce was excited that we made our connection at the new members welcome event. It was the first event I visited for Blackbird e-Solutions. The subsequently did an article about us in their monthly newsletter.

The project was finished several months ago, which has given enough time for an evaluation of the effectiveness of the campaign. It took about a month for the sites to climb into a good position in the search engines, but then as you can see in my previous posting: SEO Project a Success for Superior Wash of PA they, reached a top ranking. Today I received the following email from Jen at Superior Wash:

Bryan,
I just wanted to tell you that we have had an increase in Superior Wash’s website traffic. I am sending out 3 quotes to companies who found us on the web and completed the “contact us” form! Very exciting! I owe that all to you and I just wanted you to know it’s working!!

Hope you are having a good summer and maybe I’ll see you at a Chamber event
soon.
Jen

This is great news! I’m excited that they are seeing results from our campaign. It’s always good to have satisfied customers. 😉

Other Superior Wash of PA posts:
SEO Project a Success for Superior Wash of PA
Blackbird e-Solutions Secures SEO Deal With Accubright Systems, LLC and Superior Wash
Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter!

I Was Featured in Lancaster County Chamber of Commerce and Industry Newsletter!

From e-Life Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

Check this out last month I was featured in the Lancaster Chamber of Commerce Newsletter!

I joined the chamber last fall and then attended a new members welcome event in January. During the event everyone had to get up and give their 30 second speech about their business. One of the ambassadors for the chamber, Jen Strobel of Superior Wash of PA and Accubright Systems LLC, heard what I had to say and approached me after the meeting. She said she was looking for help with getting found on-line, or Search Engine Optimization. We talked some and she contacted me a few weeks later. As you may have seen in my earlier posts, they are now a client. Afterwards I sent a note to the chamber to thank them and they were so excited about the success of the chamber meeting they decided to do an article about us in the Chamber Newsletter! Check it out here:

Chamber Event Pays Dividends to Three Members

The project with Accubright Systems, LLC is still underway, but you can read about the success we have had with Superior Wash here:

SEO Project a Success for Superior Wash of PA