bryan coe digital marketing strategist

Merging @BryanSCoe and @Bbes on November 14, 2014

@BbeS ---> @BryanSCoe Nov-14-2014Now that the merger of company Blackbird e-Solutions  is complete, Blackbird is now be operating under the Scheffey Integrated Marketing name. That means we’ll be tweeting from @Scheffey, and I will be managing the official Blackbird e-Solutions Twitter account as my personal account. I’m going to merge my personal account @BryanSCoe into @BbeS and then change @BbeS to @BryanSCoe. After that I’ll change @BryanSCoe to @BryanSCoe1. Confused yet?

If you follow @BbeS don’t worry you won’t have to do anything to continue following Tweets from me. If you are following @BryanSCoe please switch over to @BbeS by 11/14/14 after that my personal account will be changed to @BryanSCoe1 and won’t be updated. All my Tweets will be sent to the new @BryanSCoe.

Thanks!

Google in 2012 What’s New

I recently started a series of post over on my company blog about the changes that Larry Page and Google have recently made. They are doing some very interesting and in some cases scary things. Check out the excerpts from the first two posts in the series.

New Google Search Ad Placement

The first update you may have noticed as you were using Google Search is a redesign of ad placement. Ads that previously appeared on the right side of search results will in some cases be moved to below search results.

If you want to know if your ads are performing better in the top positions as apposed to all other positions, you’re in luck. Google will soon be launching a custom “Top vs. Other” segment. All placements on the side, at the bottom are labeled and other experimental placements will be labeled as “other”.

Read the full post: The New Google. Does “Don’t be Evil” Still Apply? – Part 1

YouTube Homepage Makeover

The new redesign, which YouTube describes as the biggest redesign in history, is a move to personalize the user experience on the site as well as better integration with social media services. Plus if that wasn’t enough, Google has changed the focus of the site to a channel centric experience, which puts them in competition with broadcast and cable tv.

When you first log in you’ll notice that the homepage is focused around channels and the “homepage feed.” The feed contains the channels that a user is subscribed to, which can contain channels such official music from the Warner Music Group, video hobbyists or branded channels. Users can control what is in their feed with the navigation bar on the left and recommended videos and ads populate the right column. It looks very similar to social media sites such as Facebook.

Read the full post: YouTube Update: The New Google. Does “Don’t be Evil” Still Apply? – Part 2

Is Customer Service a Dead Art?

I’ve been working on a project for a client where I’m correcting someone else’s errors and omissions. Don’t get me wrong I appreciate the work, but I’m amazed at the poor service that the other company has given my client.

The other company (we’ll call them MasterPortal) has a software package that can be integrated into websites. So, essentially a web portal running on their software for the back end. To create the web portal, MasterPortal slapped some aspx code together, crudely mashed it up with my clients current site and said their part was done. My client in turn asked me to make it look good and make it functional. By “functional”, I mean so it can be used the way I imagine MasterPortal said it could be.

Since, I’ve been working with it I found many problems including misspellings, code errors, css errors and generally sloppy design.

The point I’m trying to make here is; I just can’t imagine ever doing something like that. If I’m selling a product to someone I want it to look,feel, and act the way I promised. Sometimes I’m just amazed at how lazy people and companies can be. Plus, what further amazes me is how companies like MasterPortal stay in business.

Oh well, back to serving my client with the best service I can.

Keep Plugging Along

Ah, the trials of being an entrepreneur. It’s not the easiest path, but there are many things that make it worthwhile. Sometimes you find encouragement in unexpected places. Like my horoscope for today:

“Sometimes the road you’re traveling on gets shrouded in fog. If that happens, don’t pull over and wait for the weather to clear. Time is not to be wasted — keep going, slowly but surely, on the same path. If you let little things stop you from where you want to go (or what you want to accomplish), your confidence will take a beating. Soon enough, you’ll see a clear sign that will put your fears to rest and your mind at ease. You were on the right path the whole time.”

Today, one of my clients gave a glowing recommendation to someone that found them online. After speaking with my client this person called me about doing some work for them and we’re meeting next week to discuss it. It’s always nice when your clients become your best salespeople!

Wintery View from the Office

Another winter storm in Lancaster. Snow, sleet, rain, freezing rain, ice… what a mess.

Wintery View

Help Me Pick Our New Business Cards

My company is growing and we’re in the process of re-branding our image. One of the steps in this process is getting some new business cards. We have been collecting ideas and concepts for this and now we’d like your opinion on the first round of some rough concepts for new business cards. There are two that are meant for the back side of the cards. One has a red background and the other has a gray background. The concept with the gray background could possibly be adapted for the front as well

Check out our poll (link below, links to a Facebook application) and cast your vote for your favorite!

Hey and if you are a designer and you’d like to submit a concept, definitely let us know!

Thanks! Looking forward to seeing the results!

Help Us Pick Our New Business Cards

Introduction to Leveraging Social Media for Business

Have you heard of Twitter?

Do you have a Facebook or a LinkedIn account?

How about a blog?

These are all examples of social media. There’s a lot of buzz in the media about the new ways that people are connecting using social media, but are you using this phenomenon for your business? In this webinar you will find out just what the different aspects of social media are and how to use them to promote your business.

On May 7th Blackbird e-Solutions will be presenting a free webinar explaining in plain terms what social media is, and how you can use it to help your business. The discussion will cover how to us social media to strengthen your brand, sell products, drive traffic to your website and more.

The webinar will be held on Thursday, May 7, 2009 from 2:00-3:00pm EST -register today space is limited!

Who will be presenting?

The webinar will be presented by Bryan Coe, President and founder of Blackbird e-Solutions. Before starting his company Bryan worked for such well know companies such as 1&1 Internet and Google. You can find Blackbird e-Solutions online: E-Life, Facebook, Twitter

Who should attend?

Business owners, executives and anyone interested in learning more about social media. No technical experience required.

Technical requirements:

Internet connection and computer speakers for audio.

Link to webinar information on Blackbird e-Solutions site

A Nice Pat on the Back for the Blackbird e-Solutions SEO Team

From e-Life: Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

If you remember in the past six months I’ve posted about a Search Engine Optimization client of ours, Superior Wash of PA (See links below). There was some buzz about the deal because the Lancaster Chamber of Commerce was excited that we made our connection at the new members welcome event. It was the first event I visited for Blackbird e-Solutions. The subsequently did an article about us in their monthly newsletter.

The project was finished several months ago, which has given enough time for an evaluation of the effectiveness of the campaign. It took about a month for the sites to climb into a good position in the search engines, but then as you can see in my previous posting: SEO Project a Success for Superior Wash of PA they, reached a top ranking. Today I received the following email from Jen at Superior Wash:

Bryan,
I just wanted to tell you that we have had an increase in Superior Wash’s website traffic. I am sending out 3 quotes to companies who found us on the web and completed the “contact us” form! Very exciting! I owe that all to you and I just wanted you to know it’s working!!

Hope you are having a good summer and maybe I’ll see you at a Chamber event
soon.
Jen

This is great news! I’m excited that they are seeing results from our campaign. It’s always good to have satisfied customers. 😉

Other Superior Wash of PA posts:
SEO Project a Success for Superior Wash of PA
Blackbird e-Solutions Secures SEO Deal With Accubright Systems, LLC and Superior Wash
Blackbird e-Solutions Featured in Lancaster County Chamber of Commerce and Industry Newsletter!

Net Neutrality — A Letter to US Senator Arlen Specter

From e-Life: Discussions about Blackbird e-Solutions and the Search, Tech and Localization Industries

After seeing the news article “FCC rules Comcast violated Internet access policy” I was reminded of the importance of net neutrality. So since I’m located in Pennsylvania, I decided to right US Senator Arlen Specter. You can read my letter below.

Dear Mr. Specter,

After seeing the news article this morning “FCC rules Comcast violated Internet access policy” this morning I was reminded of the importance of “net neutrality”. I commend the FCC for taking a stand with Comcast. Comcast is a huge business that in most areas operates almost as a monopoly, yet they continue to cry that their infrastructure is being unfairly used. They claim that companies and people are getting a free ride on their pipeline. I always get a kick out of how they try to justify the policy of slowing down different types of traffic just because that type is popular. One example is Google. They talked about implementing a way to slow traffic to companies such as Google and then charging them a higher fee so that the traffic will run at normal speeds. That sounds like a form of racketeering, which is not unlike what the mob does when they force people to pay for protection. “Protection from what?”, you ask. In actuality the money being paid is to protect the victims from the mob itself.

The idea of slowing different types of traffic could also be equated to Microsoft saying you can install any program on a Windows computer, but you will have to pay MS more money so the software will run correctly.

Companies like Comcast feel that they can’t support their networks with the fees they are charging, but their fees continue to go up and they continue to see profits and growth. Comcast Reports First Quarter 2008 Results Furthermore do they really think that Google and friends are not paying for their connection the internet? I would be interested in seeing the numbers on how much they pay to keep all their data centers connected… It’s not like they are running a billion dollar business on a dial up connection that costs them only a few dollars a month. Plus, all those people using Google, are they not paying for their connection as well?

As a business owner myself I support finding creative ways for new revenue, but it has to be done in an ethical manner. If the telcos are allowed to decide at what speed traffic travels over their networks it will stifle the economy. There are number of reasons this is true. For instance, the US has become a service economy and many of those services are performed via the internet. Many companies live or die by their ability to reach customers online. There is also a big conflict of interest for the telcos. For example a company such as the VOIP breakthrough Vonage could be squashed out of existence if Comcast decided they wanted to hinder Vonage’s VOIP traffic. Since Comcast also has a VOIP service this would give them an unfair advantage. Then where does it stop? The telcos could start picking off different markets by eliminating their competition in this manner.

Then fundamental idea of the internet is based on neutrality. This has creating a new economies, new markets and new jobs. Allowing the telcos to hold companies and individuals hostage would be disservice to the country and its people.

For further information about net neutrality please visit: savetheinternet.com

Best regards,
Bryan Coe

Localization, Globalization and Internationlization

It has been some time since I posted anything. I guess I can blame it on the craziness of summer. No excuse though I know.

I recently came across an article on Export America “A federal source for global business needs.” The Article discusses the differences between Localization, Globalization and Internationalization. Which I definitely agree with. It is one thing to make a product accessible to international markets, but giving products a local look and feel will give companies a much greater chance for success. This also follows our mantra Go Global, Get Local!

However, effectively selling a product overseas requires more than just finding a local distributor or creating a Spanish-language “About Us” link on a Web site. What is less frequently understood is the importance of truly “localizing,” or adapting, content or a product to meet the linguistic, cultural, and other requirements of a target market. This is a process that differs from “internationalization,” which is generalizing a product so that it can handle multiple languages and cultural conventions without the need for redesign. Localization involves tailoring a product to a specific market, in a process that goes beyond mere translation. For instance, notational conventions and other standards must be addressed. It also means understanding and accommodating cultural nuance, such as differences in color association, symbols, and payment preferences. Businesses that incorporate a localization component early on in their global strategy will be positioned far more competitively than businesses that do not.

For the full article: Localize and Truly Go Global
For Blackbird e-Solutions Localization Services