bryan coe digital marketing strategist

Think Positive for Positive Results – Pass It On!

I was just scrolling through social media and was struck by how much negativity I saw and how it feeds on itself.

To break the trend. I thought I would share something positive.

“Once you replace negative thoughts with positive ones, you’ll start having positive results.”  – Willie Nelson

think positive for positive results

The Champions | Bayern Munich Style

Make Yourself Proud

I just read an email from a newsletter that I subscribe to from Rob at Owner Media Group. The title was the same as my post, “Make Yourself Proud.” Rob was writing about the advice he gave his son when he dropped him off at college. It got me thinking though.

With all the pressure to succeed, to impress others, to climb the corporate ladder, or as an entrepreneur – to win more business, we all make decisions every day that will drive our future.  One comment in the email really stuck out and puts all this in perspective.

“I know that when I face my choices directly, if I can ‘make myself proud,’ the rest will fall into place.”

We all need to step back and think about this…

Are you making yourself proud?

make yourself proud

Celebrating Our Successes – I Received an Award For My Work With Google Analytics!

One thing I’ve learned from mentors and if you read/listen to any of the great leaders, they continue to say, “celebrate your successes.”   Or as Gary Vaynerchuk says, “Be your own biggest fan.”

Anyway, all that to say…

Today I’m celebrating!

Why? Because today I received a Morado Award from AFI for an important project that has been a large part of what I’ve been working on this year. Migrating Armstrong Flooring from Adobe analytics and DTM to Google Analytics and Google Tag Manager.

“In recognition of outstanding guidance and technical leadership during the Google Analytics Implementation.”

Bryan Coe Morado Award 2018

When I started at Armstrong Flooring back in 2016 they were in the middle of building the commercial site which included going from a legacy implementation of Adobe Analytics to the new AA and Dynamic Tag Manager (DTM).  While I had experience with AA it had been several years since I actively used it. I was one of the only people on the team that had any experience with it so we relied on a vendor to define and implement the tool. Almost from day one, I shared that I believe that Google Analytics is a better more cost effective solution. Especially based on the sophistication of the current analytics reporting.

Then in 2017, I helped convince my manager that it was a good idea to switch to Google Analytics and we were able to start the conversation with upper management. Long story short in early 2018 we had the green light to start the migration project.

We worked with a small team including Tim, a developer. Tim was a critical team member because of his development skills. He did the onsite code to make sure GTM was working and he baled me out a when I was stuck with coding in GTM itself. He and I did the brunt of the work. Although, we wouldn’t have been able to accomplish what we did if it hadn’t been for great team we worked with. We as a team managed to get the project finished early and under budget!

Now with the project complete, we are getting more data each day, and I’m working on the reporting which will include a dashboard for analysts, as well as higher level reporting for management and the executive team. It’s been very exciting to the insights that we are gaining already.

I am still planning to do a post that compares the differences between AA and GA. I might even do a whitepaper, but today I just wanted to share something good.

Thanks to Bryan S. for making sure Tim and I received some recognition of the work we put into the project. 

Launch Day! Analytics Migration From Adobe to Google Analytics

adobe analytics vs google analytics

For the last few months I’ve been working on a project to migrate our analytics from Adobe Analytics and Dynamic Tag Manager (DTM) to Google Analytics and Google Tag Manager (GTM). The project encompasses 3 main sites with around a half million visits per month, plus about 9 other smaller or internal sites.

The motivation for the change was an effort to simplify our analytics as well as to replace an overly complex implementation that was in my opinion botched by the vendor we used to implement it. Plus, there’s a small cost difference since we have found that the free version of Google Analytics suits our needs currently. We also have the option to upgrade to the paid version in the future if needed.

Today will be filled with testing, but once it all settles down I’ll post a full report on how the migration went and the pros and cons of the two platforms as well why we decided Google was a better choice.

Google Search Console Finally Gets Historical Data!

Everyone that has a Google Search Console account should have recently received a notification “Introducing the new Search Console (beta).”  And if you’re an SEO or a marketing agency you probably been suffering from an onslaught of emails notifying you of this. Google REALLY wants everyone to know about the updated UI and functionality.

But with that minor annoyance aside. It’s like Christmas for SEOs! FINALLY we can now see historical data in GSC, up to 16 months. This means we will be able to finally do year over year comparisons. WOOHOO!! Older than that you won’t be able to see in the tool so you may still need to do some exporting and backups, but this is so much better than the previous 90 days.

To do this:

  1. log into Google Search Console and go to the property you want to look at.
  2. If you end up in the old version. Go to notifications. There you should see the notification about the new GSC and you can click on the link to the new version.
  3. Then go to “Performance”
  4. At the top you’ll see the standard filter for “Last 3 months”
  5. Click the edit pencil
  6. Then choose “Full Duration” to get the last 16 months.

Your report should then look something like the one below.

Google Search Console full duration report

Whopper Neutrality (AKA Net Neutrality)

You may have seen me share information about Net Neutrality and try to explain what it really means to real people. Something like: In reality the recent FCC ruling will likely end up costing consumers a lot more money and hurt innovation and the US economy. Unless you have stock in companies like Comcast, AT&T and Verizon.

You’re probably thinking, “There’s Bryan talking all that techie mumbo-jumbo again.” Have not fear! Burger King to the rescue.

I love this video it is a great way to help non-techie people understand what Net Neutrality… er Whopper Neutrality… really is. Check it out!

Facebook Says Goodbye To Brands (and Businesses and Media)

facebook zuckerberg people firstYou may have noticed a trend on Facebook that organically (not paid ads) businesses and brands are showing up less and less. Recently Facebook was running a test where they moved these types of post from the main feed into the new “Explore” tab for some users. It seems that this will roll out to all users.

Facebook for Business can still be effective

This is important to for businesses because this solidifies further that Facebook will be “pay to play” platform for brands. This doesn’t mean it can’t be used effectively, you just have to be aware of the rules and how the platform is evolving.

In a Facebook post, Mark Zuckerberg wrote:

“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”

Zuckerberg also commented about how the future Facebook feed will look,

“Less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

Do you think this will make Facebook better?

Google Updates Meta Descriptions Length – But Don’t Panic!

google updates meta description length

OK Melodrama aside, you may or you may not need to rewrite all your meta descriptions. Here’s why.

If  you have searched for anything recently you may have noticed a lot more text under each result.  Google has changed their rules for meta descriptions that show up in search results.  Although meta descriptions are not part of the ranking algorithm, they do play a role in whether people click or not. The change means that Google may show up to 320 characters instead of the previous 160 characters.

This is what Google is saying about the change.

The fact that our snippets have gotten longer doesn’t change the fundamentals of writing a description tag. They should generally inform and interest users with a short, relevant summary of what a particular page is about

What this means is that we now have the freedom to write longer descriptions, however if you are happy with your current descriptions you don’t need to change them. If you’re not happy with them or you think you could do a better job with more characters, now is your change to write a bit more.

What it doesn’t mean is that we should stuff a bunch of keywords and junk in there in order to try to trick the search engines.

As always, Google may or may not use the meta descriptions you write. Well written enticing descriptions that describe the content of the page will continue to be best practice, and will give a better chance that Google will use them and that people will click. .

If you’re interested in reading more about this, check out this article from Search Engine Land.

Google: Fundamentals of writing meta descriptions don’t change with longer search snippets

Google’s Year in Search 2017

How did you search this year?  View the trending list for 2017.