bryan coe digital marketing strategist

Should I tweak my titles and descriptions to improve my CTR?

A little advice from Matt Cutts to help you get through your Friday afternoon doldrums.

Question: Should I tweak my titles and descriptions to improve my clickthrough rate (CTR)?

Answer: Watch the video to find out 😉

 

I definitely agree with Matt on this. You should be writing the Title and Description Tags that entice people to click. You can show well in search results, but if you can’t get anyone to click, then it doesn’t really matter. To take it even further, match the call to action to a what you want people to do on the page and you’ll get better conversions.

And we all know Conversions are KING!